Latam

February 15, 2021February 15, 2021

What’s new in hygiene?

Latam, Marketing

Latin America’s hygiene and cleaning industry is going through one of its finest moments. For example, the magazine Semana de Colombia, recently indicated that bleach solution (sodium hypochlorite) is the new protagonist of spending on ... Read more

January 27, 2021February 3, 2021

Bipoc brands, digital detox and other trends you should follow in 2021

Latam, Marketing

I recently read a piece of news on the web that inspired me to write this column and is related to a great teaching by Albert ... Read more

November 25, 2020November 24, 2020

Regulation of natural and organic cosmetics in Brazil

Latam, Regulations

Exclusive article for in-cosmetics Connect By Silvia Lourenço In Brazil, there is no specific regulation that defines the criteria for natural or organic cosmetics, for that ... Read more

October 12, 2020October 12, 2020

From Samson to scalp care trends

Industry, Latam, Trends

The story of Samson in biblical times is very interesting. Its name may come from the Hebrew word “Shemesh” which means “hair”. He was consecrated from ... Read more

August 25, 2020August 25, 2020

The new suncare: trends in sun protection

Latam, Marketing

We miss spending time outdoors and as the peaks of the pandemic are overcome in different countries and we are returning to a “new normal”, it ... Read more

July 30, 2020July 30, 2020

Beauty and the brain: Neurotrends in cosmetics and beauty

Latam, Trends

Neuromarketing is understood as the application of neuroscience principles to obtain information about how a person makes decisions related to the consumption of a product, based ... Read more

July 21, 2020August 5, 2020

L’Oréal and start-ups invest in personalized cosmetics in Brazil

Latam, Trends

Exclusive article for in-cosmetics Latin America Picture yourself at home receiving a box with shampoo and hair conditioning in personalized bottles with your name on them ... Read more

July 15, 2020July 16, 2020

Ingredients for the new luxury cosmetic: protection and comfort

Latam, Trends

Consumers worldwide are facing economic uncertainty and the numbers show it: a Mintel indicates that in England 79% of people think that the pandemic will have ... Read more

June 8, 2020June 30, 2020

Haptic beauty: a new concept in the beauty industry

Latam, Technology, Trends

The beauty industry generates annual sales of U$ 500 billion and also millions of jobs. If we refer to the crisis of 2008 and 2009, in ... Read more

May 27, 2020May 28, 2020

The tools for sustainable innovation

Latam, Sustainability, Trends

Fabiana Munhoz, Head of Advanced Research at L’Oréal Brazil led an inspiring talk at in-cosmetics Latin America 2019 about the eco-design and sustainable sourcing tools developed ... Read more