Latam

September 1, 2021September 1, 2021

New trends in men’s grooming: the opportunities emerging in the sector

Latam, Market Trends

The market for cosmetic products for men has been affected by the pandemic for different reasons, mainly due to the closure of shops, beauty salons and ... Read more

April 15, 2021April 13, 2021

What are the latest Vegan Beauty trends and why are they on the rise?

Latam, Marketing

Veggie is the new lifestyle. It became known as the green revolution and today it is a consolidated trend. The vegan food market has a value ... Read more

March 18, 2021March 17, 2021

Current cosmetic trends in diversity and inclusion

Latam, Marketing

Inclusive cosmetics consider all people and takes into account their various capacities and needs. To understand the trend of inclusion it is necessary to understand the ... Read more

February 15, 2021February 15, 2021

What’s new in hygiene?

Latam, Marketing

Latin America’s hygiene and cleaning industry is going through one of its finest moments. For example, the magazine Semana de Colombia, recently indicated that bleach solution (sodium hypochlorite) is the new protagonist of spending on ... Read more

January 27, 2021February 3, 2021

Bipoc brands, digital detox and other trends you should follow in 2021

Latam, Marketing

I recently read a piece of news on the web that inspired me to write this column and is related to a great teaching by Albert ... Read more

November 25, 2020November 24, 2020

Regulation of natural and organic cosmetics in Brazil

Latam, Regulations

Exclusive article for in-cosmetics Connect By Silvia Lourenço In Brazil, there is no specific regulation that defines the criteria for natural or organic cosmetics, for that ... Read more

October 12, 2020October 12, 2020

From Samson to scalp care trends

Industry, Latam, Trends

The story of Samson in biblical times is very interesting. Its name may come from the Hebrew word “Shemesh” which means “hair”. He was consecrated from ... Read more

August 25, 2020August 25, 2020

The new suncare: trends in sun protection

Latam, Marketing

We miss spending time outdoors and as the peaks of the pandemic are overcome in different countries and we are returning to a “new normal”, it ... Read more

July 30, 2020July 30, 2020

Beauty and the brain: Neurotrends in cosmetics and beauty

Latam, Trends

Neuromarketing is understood as the application of neuroscience principles to obtain information about how a person makes decisions related to the consumption of a product, based ... Read more

July 21, 2020August 5, 2020

L’Oréal and start-ups invest in personalized cosmetics in Brazil

Latam, Trends

Exclusive article for in-cosmetics Latin America Picture yourself at home receiving a box with shampoo and hair conditioning in personalized bottles with your name on them ... Read more