Latam

July 21, 2020August 5, 2020

L’Oréal and start-ups invest in personalized cosmetics in Brazil

Latam, Trends

Exclusive article for in-cosmetics Latin America Picture yourself at home receiving a box with shampoo and hair conditioning in personalized bottles with your name on them ... Read more

July 15, 2020July 16, 2020

Ingredients for the new luxury cosmetic: protection and comfort

Latam, Trends

Consumers worldwide are facing economic uncertainty and the numbers show it: a Mintel indicates that in England 79% of people think that the pandemic will have ... Read more

June 8, 2020November 15, 2021

Haptic beauty: a new concept in the beauty industry

Latam, Technology, Trends

The beauty industry generates annual sales of U$ 500 billion and also millions of jobs. If we refer to the crisis of 2008 and 2009, in ... Read more

May 27, 2020May 28, 2020

The tools for sustainable innovation

Latam, Sustainability, Trends

Fabiana Munhoz, Head of Advanced Research at L’Oréal Brazil led an inspiring talk at in-cosmetics Latin America 2019 about the eco-design and sustainable sourcing tools developed ... Read more

May 7, 2020June 2, 2020

Brazilian cosmetics companies reinvent themselves to keep financial health during the pandemic

Covid-19, Industry, Latam

By Silvia Lourenço in-cosmetics Latin America exclusive article In the first minute of 2020, champagne cups celebrated what seemed to be the beginning of a promising ... Read more

April 29, 2020July 15, 2020

Courageous beauty: Self-care and consumer trends post COVID-19

Covid-19, Latam, Marketing

I am writing this blog in the midst of the silence and calm that were previously unthinkable in my city. Bogotá is located in the middle of the Andes ... Read more

January 9, 2020May 27, 2020

Simple Organic is successful from birth

Latam, Marketing, Trends

Photo by: Eduardo Marques An in-cosmetics Latin America exclusive News Story “They say that a person can undergo a major life change through pain or love. ... Read more

November 11, 2019May 27, 2020

in-cosmetics Latin America stages biggest event to-date

Latam, News round-ups, Press releases

The organisers behind in-cosmetics Latin America delivered a record-breaking event when the exhibition returned to Brazil on 18-19 September. Reflecting the region’s need for learning and ... Read more

October 15, 2019June 3, 2020

Ecologic Natives – The new consumer

Latam, Marketing, Trends

If you are Brazilian and do not remember the Minâncora ointment which was used for pimples, odors, and many other things; or hold no memory of ... Read more

October 15, 2019May 27, 2020

How important is sustainability and which issues resonate to customers in Brazil?

Latam, Sustainability, Trends

L’Oréal has consistently ranked among the most eco-friendly and sustainable of the multi-nationals beauty players, so we caught up with a leading decision maker at the ... Read more