Marketing

September 7, 2020September 8, 2020

Traditional vs. modern beauty treatments | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

The last few years have seen tried-and-test, traditional beauty treatments slowly work their way into the modern beauty space; this movement has been primarily driven by ... Read more

August 25, 2020August 25, 2020

The new suncare: trends in sun protection

Latam, Marketing

We miss spending time outdoors and as the peaks of the pandemic are overcome in different countries and we are returning to a “new normal”, it ... Read more

August 24, 2020September 1, 2020

Male grooming and men’s makeup on the rise | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

The global male grooming market is expected to be worth $166 billion by 2022 – according to a report published by Allied Market Research – and ... Read more

August 18, 2020September 1, 2020

The Millennial Effect | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

Between 2020 and 2030, Millennials (those born between 1981 and 1996) will represent the largest share (40%) of the global workforce. As a generation, they have ... Read more

August 10, 2020September 1, 2020

Fragrance for cosmetics | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

Did you know, humans can distinguish more than 1 trillion scents? According to Martina Bianchini, President of the International Fragrance Association (IFRA), “smell is an essential ... Read more

August 3, 2020September 1, 2020

Haircare and scalp treatments | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

The haircare sector has transformed in recent years, with brands increasing investment in research and development to formulate new, effective, and safe products that respond to ... Read more

August 3, 2020August 5, 2020

Beauty by destination: how local brands go global

Marketing, Trends

“Beauty hotspot” refers to groups of brands produced and nurtured in a specific country or region. These brands have become increasingly powerful in recent years, due ... Read more

July 27, 2020September 1, 2020

Probiotic skincare: topical use and supplements | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

From Kombucha to Kefir, probiotics have become commonplace in the health food market as consumers recognise the benefits of ‘good’ or ‘friendly’ bacteria in their diets. ... Read more

July 13, 2020September 1, 2020

Ageless beauty: mature personal care | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

An ageing population Ageing populations across the globe harness incredible purchasing power, meaning opportunities to tap into this sector of the beauty and personal care industry ... Read more

June 30, 2020July 6, 2020

Is this the end of skin whitening claims?

Marketing, Trends

With rising support for the Black Lives Matters cause, leading multinational beauty companies have been challenged over their marketing messages for skin lightening and whitening products. ... Read more