Marketing

August 18, 2020September 1, 2020

The Millennial Effect | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing

Between 2020 and 2030, Millennials (those born between 1981 and 1996) will represent the largest share (40%) of the global workforce. As a generation, they have ... Read more

August 10, 2020September 1, 2020

Fragrance for cosmetics | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing

Did you know, humans can distinguish more than 1 trillion scents? According to Martina Bianchini, President of the International Fragrance Association (IFRA), “smell is an essential ... Read more

August 3, 2020September 1, 2020

Haircare and scalp treatments | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing

The haircare sector has transformed in recent years, with brands increasing investment in research and development to formulate new, effective, and safe products that respond to ... Read more

August 3, 2020August 5, 2020

Beauty by destination: how local brands go global

Marketing, Trends

“Beauty hotspot” refers to groups of brands produced and nurtured in a specific country or region. These brands have become increasingly powerful in recent years, due ... Read more

July 27, 2020September 1, 2020

Probiotic skincare: topical use and supplements | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing

From Kombucha to Kefir, probiotics have become commonplace in the health food market as consumers recognise the benefits of ‘good’ or ‘friendly’ bacteria in their diets. ... Read more

July 13, 2020September 1, 2020

Ageless beauty: mature personal care | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing

An ageing population Ageing populations across the globe harness incredible purchasing power, meaning opportunities to tap into this sector of the beauty and personal care industry ... Read more

June 30, 2020July 6, 2020

Is this the end of skin whitening claims?

Marketing, Trends

With rising support for the Black Lives Matters cause, leading multinational beauty companies have been challenged over their marketing messages for skin lightening and whitening products. ... Read more

June 22, 2020August 31, 2020

Webinar: Breaking Beauty – Watch on-demand

Marketing, North America, Webinars

The global pandemic has seen a shift in how consumers buy beauty, and many brands have seen a spike in their Amazon sales. This behavioural shift ... Read more

June 11, 2020June 13, 2020

Consumer behaviour impact: The pursuit of health in self-isolation

Korea, Marketing, Webinars

Speakers Sumit ChopraDirector Research Analysis, Global Data Sumit has over 14 years of senior leadership experience in the area of research & analysis covering business strategy ... Read more

June 11, 2020July 22, 2020

Personalisation and the question of balance

in-cosmetics Asia, Marketing

By Richard Scott – Editor – Personal Care magazine The quest for increased personalisation of personal care products has been a hot topic of debate for ... Read more