marketing trends

August 3, 2020August 5, 2020

Beauty by destination: how local brands go global

Marketing, Trends

“Beauty hotspot” refers to groups of brands produced and nurtured in a specific country or region. These brands have become increasingly powerful in recent years, due ... Read more

June 29, 2020July 22, 2020

Gen Z: What do they look for in personal care & beauty products? | Road to in-cosmetics Asia

in-cosmetics Asia, Industry, road to incos asia

Generation Z – anyone born between 1995 and 2015 – comprised 32% of the global population last year, nudging ahead of millennials to become the largest ... Read more

June 23, 2020July 22, 2020

Personalisation within cosmetics and beauty | Road to in-cosmetics Asia

in-cosmetics Asia, Industry, road to incos asia

As consumers increasingly seek beauty products suited to their specific lifestyle needs, the demand for personalisation in the cosmetics and personal care industry has increased rapidly. ... Read more

November 26, 2019May 27, 2020

Celebrating the best of the best at in-cosmetics North America

News round-ups, North America, Press releases

After a day listening to exclusive presentations from international experts and browsing stands of the world’s most innovative ingredient suppliers, the region’s personal care industry gathered ... Read more

July 29, 2019July 15, 2020

RAPUNZEL AND THE NEW STYLING TRENDS

Latam, Marketing, Trends

Once upon a time, there was a beautiful young woman locked in a doorless and stairless tower, unable to escape. One day, fate would have a ... Read more

May 1, 2019July 15, 2020

Genderless Beauty

Latam, Marketing, Trends

Without a doubt, this is one of the most interesting current trends, since it has driven a creative movement in all cosmetic categories, starting with fragrances ... Read more

April 2, 2019May 27, 2020

EYE´FECTIVE™ by Provital

Global, Ingredient reviews, Suppliers

The Essence of White Flowers for Multifunctional Eye Care The eyes are the door to our soul We only have a few seconds to make a ... Read more

March 20, 2019May 27, 2020

Tap into skincare terminology to promote scalp health

Global, Scientific, Trends

By Andrew McDougall, Associate Director – Beauty & Personal Care at Mintel Most women consider haircare as important as skincare, with the scalp seen as an ... Read more

March 14, 2019May 27, 2020

Beauty in Colombia: Increased demand for natural skin care

Global, Industry, Trends

Despite the economic slowdown, Colombians continue to pay close attention to what ingredients they put on their skin. With growing interest in pursuing more natural lifestyles, ... Read more

March 6, 2019May 27, 2020

Q&A with Clariant and experiences fit for the senses…and the planet

Global, Suppliers, Sustainability

Contribution from: Fabio Caravieri – Head of Marketing Personal Care, Clariant Consumers are paying a lot more attention to their impact on the planet and Personal ... Read more