marketing trends

October 27, 2020November 4, 2020

Novel in-cosmetics Virtual delivers new contacts, insights and Covid-era trends

With face-to-face events across the globe still on hold, the in-cosmetics Group provided another unique opportunity for the personal care industry to continue learning and discussing ... Read more

October 12, 2020October 12, 2020

From Samson to scalp care trends

Industry, Latam, Trends

The story of Samson in biblical times is very interesting. Its name may come from the Hebrew word “Shemesh” which means “hair”. He was consecrated from ... Read more

September 25, 2020October 9, 2020

Traditional vs. modern beauty treatments

in-cosmetics Asia, Marketing

The last few years have seen tried-and-test, traditional beauty treatments slowly work their way into the modern beauty space; this movement has been primarily driven by ... Read more

August 10, 2020September 1, 2020

Fragrance for cosmetics | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing

Did you know, humans can distinguish more than 1 trillion scents? According to Martina Bianchini, President of the International Fragrance Association (IFRA), “smell is an essential ... Read more

August 3, 2020August 5, 2020

Beauty by destination: how local brands go global

Marketing, Trends

“Beauty hotspot” refers to groups of brands produced and nurtured in a specific country or region. These brands have become increasingly powerful in recent years, due ... Read more

June 29, 2020September 1, 2020

Gen Z: What do they look for in personal care & beauty products? | Road to in-cosmetics Asia

in-cosmetics Asia, Industry

Generation Z – anyone born between 1995 and 2015 – comprised 32% of the global population last year, nudging ahead of millennials to become the largest ... Read more

June 23, 2020September 1, 2020

Personalisation within cosmetics and beauty | Road to in-cosmetics Asia

in-cosmetics Asia, Industry

As consumers increasingly seek beauty products suited to their specific lifestyle needs, the demand for personalisation in the cosmetics and personal care industry has increased rapidly. ... Read more

November 26, 2019May 27, 2020

Celebrating the best of the best at in-cosmetics North America

News round-ups, North America, Press releases

After a day listening to exclusive presentations from international experts and browsing stands of the world’s most innovative ingredient suppliers, the region’s personal care industry gathered ... Read more

July 29, 2019July 15, 2020

RAPUNZEL AND THE NEW STYLING TRENDS

Latam, Marketing, Trends

Once upon a time, there was a beautiful young woman locked in a doorless and stairless tower, unable to escape. One day, fate would have a ... Read more

May 1, 2019July 15, 2020

Genderless Beauty

Latam, Marketing, Trends

Without a doubt, this is one of the most interesting current trends, since it has driven a creative movement in all cosmetic categories, starting with fragrances ... Read more