Beauty Tech: what’s new in beauty devices

Beauty Tech: what’s new in beauty devices

The beauty tech devices market had a value of $52.23 billion in 2020 and is projected to be worth $225.45 billion by 2028 with a CAGR of 19% from 2021 to 2028. This very dynamic market growth is due to an increase in the older population, the increase in problems related to skin health and a growth in the search for a good lifestyle.

Next, we are going to look at some of the most interesting trends in this category.

Non Invasive beauty

Woman applying a rejuvenating treatment of led maskNon-invasive beauty is a great opportunity for the cosmetic industry, since its advantages include safety, rapid recovery, natural results and cost-effectiveness.

We are seeing a boom in different procedures such as acne devices, hair removal and hair growth devices, cleaning tools and rejuvenation devices among others. The applications are very diverse and cover the salon, spa and home markets.

Status Skin

This is one of the most interesting projections for this year that we see in various web portals. This trend is about using fewer and more strategic products to achieve healthy skin. It is less about perfecting and more about pampering, enhancing rather than hiding, and here devices and technology are key.

Consumers this year are more interested in additional procedures like surgeries, devices, tools and gadgets.

Inclusivity in at home beauty & At home solutions

This is one of the trends that has been driven by the pandemic. The consumer took advantage of the long quarantines and confinements that we have experienced to prolong the effects of skincare treatments with the help of tools and devices.

In a recent report, Mintel indicates that one of the great opportunities in this category is to promote accessibility, so that consumers can find different options that adapt to a wide range of skin colors, textures, genders, ages and physical limitations.

CES 2022 Beauty trends 

Augmented reality beauty app woman trying lipstick colour onlineThe metaverse and the NFT are driving the trends this year. Some of the most interesting presentations were:

  • The new AR tools presented by Perfect Corp;
  • P&G with BeautySphere;
  • The Colorsonic and Coloright devices presented by L’Oréal for use at home;
  • Pantone’s Skin Tone;
  • The iO10 toothbrush;
  • The Beauty Fridge by Beautigloo;
  • Smart Perfume by Ninu;
  • Among others.

Sleeping beauty

This feature film premiered on January 29, 1959. In Medieval France, three good fairies called Flora, Fauna and Primavera were invited during the baptism ceremony of Princess Aurora, but not Maleficent, the wicked witch. The three good fairies granted her gifts. Flora, the beauty; Fauna, a beautiful voice.

When Primavera was going to give her gift, the evil fairy Maleficent burst into the palace, annoyed and enraged at not having been invited to Princess Aurora’s christening, and cast a curse on the princess, according to which she would die by pricking her finger with a spindle of a spinning wheel on the exact same day that he would have turned sixteen before sunset.

Fortunately, Primavera had not yet given her gift to Princess Aurora, and she used her powers to change Maleficent’s curse: the Princess would not die from pricking her finger on the spinning wheel spindle, but would only fall into a deep sleep, that only the first kiss of true love from her future boyfriend Prince Philip could wake her up. 

In a recent CNN publication, it is indicated that sleep problems constitute a global epidemic that threatens the health and quality of life of up to 45% of the world’s population. We are in February 2022 and many consumers would like the opportunity to sleep soundly at night like Princess Aurora. Fortunately, technology is decanting on very interesting launches. We are seeing eye masks to wear at night and pillows with special designs that help reduce the appearance of wrinkles.


This is one of the trends that the pandemic has also caused and that brands are taking advantage of, with innovations related to products, rituals and tools to use before going to sleep.

Personal care robots

Recently, the portal published an interesting article that asks if in the future we will see robots that help us shave our faces, legs and armpits, carry out facial treatment routines, pluck our eyebrows, exfoliate our faces and apply body sunscreen.

Well, we’re getting closer to reality, as last year a Brooklyn-based startup launched Nimble Beauty, which is a toaster-sized box that uses machine vision, high-resolution micro cameras and 3D image processing to scan the size, shape and curvature of each nail. A tiny robotic arm interprets complex algorithms to paint the nails perfectly, while an airflow system helps dry them.

On the other hand, the portal published an interesting article in October about robots that are ready to fix hair, nails and makeup. Some of the examples cited are Clockwork, which is a manicurist robot that promises perfect finishes, since two cameras take an average of 100 photos of each nail, which allows the exact application to be calculated and the allows the product application just in 30 seconds for each nail.

The article also mentions advances in patents for robots with various functions, such as tattooing eyebrows, applying tanning and applying eyelash extensions. There are also very exciting advances in robots that can help apply shampoo, evaluation of foam level, combability and smoothness, all at the R&D stage.

On the other hand, there are companies that have developed robots that apply lipstick on paper, simulating real conditions of use to evaluate product performance. The Ubtech Walker robot, which has a humanoid design, is capable of performing relaxing massages. Computer vision is presented as one of the great allies in cosmetic innovation for the coming years.


Now we can feel the sound, instead of hearing it. This is a vest designed to transmit haptic sensations, which can be connected via bluetooth with any electronic device. This device is revolutionizing the way we watch movies and series, listen to music and interact with video games.

Woojer is compatible with Play Station 3 and 4, Microsoft, Appel, Xbox One and 360°, Wii, Vive and Android. Surely this innovation will inspire new ways in which we can interact with cosmetic products.

At-home beauty

Due to the pandemic and lockdowns we are also seeing a boom in devices and tools for use at home. Some of the most interesting products that we see trending are:

  • Smart mirrors;
  • Pen-sized skin-toning devices;
  • Devices that provide massage and facilitate lymphatic drainage;
  • Devices for mixing products;
  • Devices that accelerate skin regeneration;
  • LED-Masks;
  • Ultrasonic facial cleansers;
  • Ionic facial steamer;
  • Skin gym;
  • Hair scalp massager;
  • Hair removal devices;
  • Serum infuser;
  • Facial sculpting wand;
  • Tools that take advantage of the benefits of cold and ice to calm irritated skin, improve skin facial blood circulation and firm skin.


These are the facial treatments carried out mainly by the dermatologist and are different from those carried out in the SPA or in the salon. These tend to target specific conditions like acne, scars, blemishes, sun damage, dehydration and sensitive skin, and technology is central to the new offerings.

Among the treatments in trend, we see the water jet technology exfoliation, hydradermabrasion, laser facials and stem cell facials among others.

Smart bottles

We are seeing new water bottles connected to mobile devices that help track water consumption. In cosmetics, we will begin to see how packaging can help monitor beauty treatments and routines so that the application and use of products can be constant, and the expected results are achieved.

The new trends in Beauty Tech are exciting, and the cosmetics industry has a great opportunity to surprise the consumer. Can you imagine that in the future we will see new versions of Terminator, I Robot and Finch with cosmetic applications? How do you imagine the future of technology in beauty?

Let’s start the discussion, at in-cosmetics Connect we want to hear your comments!

Would you like to stay on top of other industry trends? Then follow the latest articles:

Beautyverse: trends for the beauty industry

Global cosmetic trends and predictions for 2022

Biohacking and the new trends in cosmetics

Tagged , , .

John Jiménez is a pharmacist from National University of Colombia with a master's in sustainable development and specialization studies in marketing, cosmetic science and neuromarketing. He has 30 publications in scientific journals and a book chapter in cosmetic formulation. He has been the recipient of the Maison G. de Navarre Prize (IFSCC USA 2004), Henry Maso Award (IFSCC USA 2016) and best scientific papers at Colamiqc Ecuador 2009, Colamiqc Brazil 2013 and Farmacosmética Colombia 2014. He also has been a speaker at various international conferences in Europe and Latin America. Since 2019, he has written a trends column for In-Cosmetics connect, Since 2013 a trends column for Cosmetics & Toiletries Brazil and since 2020, a column on neuromarketing for Eurocosmetics. He also has authored and co-authored articles and served on the Scientific Advisory Board for Cosmetics & Toiletries magazine. Jiménez additionally served as president of Accytec Bogotá (2017-2019). He joined Belcorp in 2005 and currently is Senior Researcher for skin care, suncare and personal care categories. Before joining Belcorp, he worked in Laboratorios Esko, Whitehall AH Robins and Fresenius Medical Care in Colombia.

Leave a Comment

Your email address will not be published. Required fields are marked *