Pharmacist (National University of Colombia) with a Master degree in Sustainable Development (EOI Business School, Madrid) and specialization studies in Marketing, Cosmetic Science and Neuromarketing. John has 28 publications in scientific journals and a book chapter in cosmetic formulation. Maison G de Navarre Prize (IFSCC 2004), Henry Maso Award (IFSCC 2016) and best scientific papers at Colamiqc Ecuador 2009, Colamiqc Brazil 2013 and Farmacosmética Colombia 2014. He has been speaker at international conferences in Europe and Latin America. Since 2013 he writes the column on market trends in Cosmetics & Toiletries Brazil magazine. He is a member of the Scientific Advisory Board of Cosmetics & Toiletries of USA. President of Colombian Cosmetic Association - Bogota’s chapter 2017-2019. Currently is Senior Researcher at Belcorp Colombia.
The story of Samson in biblical times is very interesting. Its name may come from the Hebrew word “Shemesh” which means “hair”. He was consecrated from ... Read more
We miss spending time outdoors and as the peaks of the pandemic are overcome in different countries and we are returning to a “new normal”, it ... Read more
Neuromarketing is understood as the application of neuroscience principles to obtain information about how a person makes decisions related to the consumption of a product, based ... Read more
Consumers worldwide are facing economic uncertainty and the numbers show it: a Mintel indicates that in England 79% of people think that the pandemic will have ... Read more
I am writing this blog in the midst of the silence and calm that were previously unthinkable in my city. Bogotá is located in the middle of the Andes ... Read more
Once upon a time, there was a beautiful young woman locked in a doorless and stairless tower, unable to escape. One day, fate would have a ... Read more
It is expected that by 2020, smartphone users worldwide will reach a figure of 2.87 billion. This is very important for the cosmetic industry because the ... Read more
The global cosmetics market for men will reach 166 billion USD by 2022. That’s according to a recent report by Allied Market Research, registering a CAGR ... Read more
Without a doubt, this is one of the most interesting current trends, since it has driven a creative movement in all cosmetic categories, starting with fragrances ... Read more
