Pharmacist (National University of Colombia) with a Master degree in Sustainable Development (EOI Business School, Madrid) and specialization studies in Marketing, Cosmetic Science and Neuromarketing. John has 28 publications in scientific journals and a book chapter in cosmetic formulation. Maison G de Navarre Prize (IFSCC 2004), Henry Maso Award (IFSCC 2016) and best scientific papers at Colamiqc Ecuador 2009, Colamiqc Brazil 2013 and Farmacosmética Colombia 2014. He has been speaker at international conferences in Europe and Latin America. Since 2013 he writes the column on market trends in Cosmetics & Toiletries Brazil magazine. He is a member of the Scientific Advisory Board of Cosmetics & Toiletries of USA. President of Colombian Cosmetic Association - Bogota’s chapter 2017-2019. Currently is Senior Researcher at Belcorp Colombia.
We are starting 2022 with good news! Projections indicate that the new variants of coronavirus that are emerging are less aggressive, vaccination is progressing very well ... Read more
In May 2021, Microsoft CEO Satya Nadella called the convergence of the virtual and physical worlds the metaverse, now one of the most exciting trends. It ... Read more
One of the great challenges we are experiencing is the economic recovery in all countries and this leads to a new hybrid lifestyle that is becoming ... Read more
The market for cosmetic products for men has been affected by the pandemic for different reasons, mainly due to the closure of shops, beauty salons and ... Read more
In this month’s article, I want to introduce you to a trend that is becoming very relevant for the future of beauty and cosmetics: Pre-Ageing. In ... Read more
Biohacking comes from the words “biology” and “hacking” and is understood as the set of actions that an individual carries out, through different techniques and tools, ... Read more
Veggie is the new lifestyle. It became known as the green revolution and today it is a consolidated trend. The vegan food market has a value ... Read more
Inclusive cosmetics consider all people and takes into account their various capacities and needs. To understand the trend of inclusion it is necessary to understand the ... Read more
Latin America’s hygiene and cleaning industry is going through one of its finest moments. For example, the magazine Semana de Colombia, recently indicated that bleach solution (sodium hypochlorite) is the new protagonist of spending on ... Read more
