Pharmacist (National University of Colombia) with a Master degree in Sustainable Development (EOI Business School, Madrid) and specialization studies in Marketing, Cosmetic Science and Neuromarketing. John has 28 publications in scientific journals and a book chapter in cosmetic formulation. Maison G de Navarre Prize (IFSCC 2004), Henry Maso Award (IFSCC 2016) and best scientific papers at Colamiqc Ecuador 2009, Colamiqc Brazil 2013 and Farmacosmética Colombia 2014. He has been speaker at international conferences in Europe and Latin America. Since 2013 he writes the column on market trends in Cosmetics & Toiletries Brazil magazine. He is a member of the Scientific Advisory Board of Cosmetics & Toiletries of USA. President of Colombian Cosmetic Association - Bogota’s chapter 2017-2019. Currently is Senior Researcher at Belcorp Colombia.
Veggie is the new lifestyle. It became known as the green revolution and today it is a consolidated trend. The vegan food market has a value ... Read more
Inclusive cosmetics consider all people and takes into account their various capacities and needs. To understand the trend of inclusion it is necessary to understand the ... Read more
Latin America’s hygiene and cleaning industry is going through one of its finest moments. For example, the magazine Semana de Colombia, recently indicated that bleach solution (sodium hypochlorite) is the new protagonist of spending on ... Read more
Recent studies have begun to elucidate the relationship between the secretion of hormones related to emotions and skin ageing. The pandemic is causing episodes of anxiety, ... Read more
The newspaper, ABC of Spain, published a note in October that says “taking care of your weight during the pandemic should be a message as important ... Read more
The story of Samson in biblical times is very interesting. Its name may come from the Hebrew word “Shemesh” which means “hair”. He was consecrated from ... Read more
We miss spending time outdoors and as the peaks of the pandemic are overcome in different countries and we are returning to a “new normal”, it ... Read more
Neuromarketing is understood as the application of neuroscience principles to obtain information about how a person makes decisions related to the consumption of a product, based ... Read more
Consumers worldwide are facing economic uncertainty and the numbers show it: a Mintel indicates that in England 79% of people think that the pandemic will have ... Read more
