Recent reports indicate that inclusive beauty brands are experiencing growth rates 1.5 times faster than less inclusive brands, indicating a strong market preference for diversity and inclusion. These have ceased to be promotional labels and have become essential pillars of structural change in beauty, fashion, and cosmetics. While the representation of different skin tones, sizes, and genders has gained ground in the last decade, new emerging trends go far beyond the conventional. We are heading toward a future where neurodivergence, molecular personalization, cyborg aesthetics, and multisensory inclusion will redefine what it means to be truly inclusive. Below, we look at some of the most interesting trends in our industry.
Neurodiversity in product and experience design: One of the most disruptive trends in 2025 is the emergence of products designed for neurodivergent people, that is, people who may have autism, ADHD, dyslexia, or sensory hypersensitivity. According to an April 2025 article in Vogue, luxury brands are developing cosmetic lines with fragrance-free formulas, applicators with very soft tactile stimulus, and textures specially designed to avoid sensory overload. We will also see this trend in the shopping experience: quiet environments, physical stores with non-intrusive lighting, and apps with simplified navigation. Inclusive design is no longer limited to physical accessibility but extends to the cognitive and emotional world.
Biochemical diversity: A few years ago, we experienced the boom in genderless makeup. Now, the trend is toward cosmetics designed explicitly for diverse hormonal profiles. According to a recent May 2025 issue of Business of Fashion, brands are launching products tailored to the hormonal variations present in transgender and non-binary people, which requires a deep understanding of the context and biochemical needs of the skin in these cases.
Multisensory inclusion – texture, sound, and sensory accessibility: Multisensory beauty represents a massive opportunity for innovation in our industry. A recent Allure publication indicates that the future cosmetics will look good and be designed to generate tactile and sonic sensations tailored to different sensitivities. We see very interesting examples in the market, such as lipsticks with low-frequency vibrations for people with hypoesthesia or brushes that generate a tactile buzz to guide people with visual impairments. Even eyeshadow palettes are being created that emit sounds when touched, helping to identify shades through hearing.
Cyborg aestheticism and transhumanist inclusion: On the fringes of inclusion, trends are developing that might seem bizarre but are gaining followers among diverse communities, such as queer and transhumanist. According to a Vogue publication from April this year, designers like Hyeon Lim in South Korea and collectives like MetaFlesh in Berlin are exploring makeup designed for robotic prosthetics, artificial skin, or electronic surfaces. In the market, we are seeing the fusion of technologies from other industries with cosmetics, such as the integration of LED circuits, microdevices that react to emotions, and body temperature-activated makeup to create new cosmetic concepts.
Black Dandyism: Aesthetic and Cultural Reclamation. Black dandyism has re-emerged as a powerful expression of identity and cultural resistance. This movement, which combines classic elegance with the self-affirmation of Blackness, was the central theme of the 2025 Met Gala, titled “Superfine: Tailoring Black Style”. Designers and artists have reinterpreted this aesthetic, highlighting the importance of representation and diversity in contemporary fashion. This trend is inspiring new cosmetic concepts.
Transition cosmetics: An emerging but profoundly relevant trend is that of products that accompany transition processes, not only gender transitions, but also climate and age transitions. The cosmetics industry faces an enormous challenge: elucidating the key biochemical and physiological mechanisms in these transition processes. We will surely see technologies launch with concepts aligned with this trend at upcoming trade shows like In-Cosmetics. We will also see scientific publications on new biochemical mechanisms and their role in transition processes.
Adaptive cosmetics for functional diversity: With the evolution of assistive robotics and bioengineering, some brands are creating makeup and personal care products specifically designed for people with paralysis, muscular dystrophy, or amputations. This includes adaptive packaging that opens with one hand, long-lasting formulas that resist prosthetics or mechanical friction, and automated application systems. The focus is on maximizing consumer autonomy and dignity.
Biometric Personalization: New devices are on the market that instantly analyze pH, moisture, sebum levels, and microbiome, allowing consumers to receive a hyper-personalized product in record time. There are also new 3D makeup printers for home use, capable of generating products with precise levels of coverage, texture, and pigmentation, based on each user’s preferences, regardless of skin color, gender, or medical condition.
Rainbow washing is a practice in which companies or brands use the colors or symbols of LGBTIQ+ pride (rainbow) superficially and without a real commitment to the community. It’s a marketing strategy to appear inclusive and progressive, but it’s not usually accompanied by internal actions or policies that support diversity and inclusion. The cosmetics industry can be considered one of the most inclusive in the world, and companies must carefully design their strategies to avoid rainbow washing, as it can lead to a loss of consumer trust and damage to brands’ reputations.
Inclusivity and consistency: Brands must be genuine and consistent in supporting the LGBTQ+ community and other groups, not limited to specific campaigns during Pride Month. They need to reach out to the community and understand their needs and communication styles.
Climate inclusivity and geographic diversity: Climate change also influences the inclusive approach to beauty. Some brands are developing products adapted to extreme conditions such as tropical humidity, desert drought, high altitudes, etc. This allows for true geographic inclusion, integrating the specific needs of people living outside the traditional urban centers of the cosmetics market. This trend gives visibility to populations not usually considered in the product design.
Radical Inclusion: An interesting article in The New York Times, from February 2025, indicates that some companies are abandoning traditional parameters of “universal beauty” and instead are implementing radical inclusion policies that may involve eliminating recruitment filters that may favor certain aesthetic features, creating campaigns starring people with facial deformities, vitiligo, paralysis, or visible tattoos, and offering makeup lines designed for those who apply makeup with one hand or have limited mobility, to name a few examples.
The inclusion of tomorrow will be personalized, collaborative, neurodiverse, biochemical, transhumanist, multisensory, and radically plural. In 2025, new trends not only expand the meaning of beauty but also transform the cosmetics industry into a space of ethical innovation, radical empathy, and authentic representation. From neurodiversity to multisensory design, these trends are not just promises of the future but acts of justice that reshape the present. Brands that understand that inclusion is not a strategy, but a responsibility, will lead an era where every skin, every body, and every story has a place. Beauty is a universal right.
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