Focus on Marketing: The Story Behind the Science

Focus on Marketing: The Story Behind the Science

BeautyEdge LLC and in-cosmetics North America are offering visitors the chance to be inspired by an experiential event at the show this October. Read more to find out where around the event the tour will stop.

 

First Stop: Exhibitor pitch

We’ll visit up to six different vendors and hear first-hand from them about their latest technology, how it works, and how it’s applicable to different beauty concepts.  This is the perfect opportunity to maximise face-to-face interaction with suppliers who have launched innovative technologies dedicated to the latest industry trends. Participants will have one-on-one personalised access to suppliers and the chance to engage in conversation about the uniqueness of their ingredients, and will leave with specially created samples of the suppliers’ newest technologies incorporated into starter formulas along with informative literature.

Second Stop: The Sensory and Make-Up Bars

At the Sensory Bar, we’ll see, touch, smell and evaluate the latest sensorial skincare and personal care textures, while at the Make-Up Bar we’ll view the most recent technologies in colour cosmetics and explore the latest pigments, colour effects and applications designed for face, body and nails.

Third Stop: The Innovation Zone

We’ll take a closer look at global technologies that have been launched for the beauty industry in the last six months.

Content provided by Cherie Buziak, CEO of BeautyEdge LLC, who will be speaking on Fast Beauty:  Finding your fast track to beauty product development at in-cosmetics North America on Thursday 18th October 2018 from 11.15-12.15.

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Cherie Buziak, Founder of BeautyEdge LLC, is a cosmetic product development marketer, licensed esthetician, and publisher. She has a deep understanding of beauty product consumers and how to relate to them. Cherie‘s beauty industry experience and her eye for innovation enable her to leverage product impact for companies seeking an edge in the marketplace. BeautyEdge assignments include Amala Skincare, Amway, StriVectin, Skinfix, Bath & Body Works, Coty, Paris Presents, DDF, Noxzema, Omni Aesthetics, Rx for Brown Skin, and collaborative business development with in-cosmetics North America. Cherie previously worked with the innovation teams for global skincare and color cosmetics for Avon Products. Cherie is an active member of New York Society of Cosmetic Chemists and Cosmetic Executive Women. Contact Cherie at: cherie@beautyedgeinc.com www.beautyedgeinc.com

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