Cherie Buziak

February 19, 2021April 20, 2021

Marketing & formulation: Developing a successful relationship

Whenever a beauty product is being developed, there are few things more exciting and enjoyable than the ebb and flow of the creative development process between ... Read more

October 14, 2020April 20, 2021

Developing products and harnessing ingredients for beauty and wellness rituals in the “new after”

Marketing, North America, Trends

Beauty and Wellbeing – In the New “After” In our new normal, the “After” of living with COVID-19, individuals are placing a greater importance on products ... Read more

August 15, 2019April 20, 2021

The ultimate pursuit for well being: what marketers need to know

Marketing, North America, Trends

Wellness and the pursuit of a holistic, healthy lifestyle has changed modern perceptions of beauty. In turn, this change has driven demand for wellness-led, functional products ... Read more

November 14, 2018April 20, 2021

Beauty industry celebrates innovation at in-cosmetics North America

Marketing, News round-ups, North America, Press releases, Trends

With an action-packed program of interactive activities and an increased focus on helping indie brands create innovative new products, the third edition of in-cosmetics North America ... Read more

October 2, 2018April 20, 2021

Focus on Marketing: The Story Behind the Science

Marketing, North America, Trends

BeautyEdge LLC and in-cosmetics North America are offering visitors the chance to be inspired by an experiential event at the show this October. Read more to ... Read more

April 13, 2018April 20, 2021

Developing high-impact beauty concepts

Global, Marketing, Marketing Trends, North America, Trends

Current market analysis techniques can effortlessly zero in on deliverables for a product concept. As a matter of fact, you can piece together an idea for ... Read more

April 3, 2018April 20, 2021

How marketing product developers create product impact

Marketing, North America, Trends

With beauty products coming to market at a faster pace, the role of the product development marketer is increasing in value. Years ago, if a product ... Read more