Cherie Buziak, Founder of BeautyEdge LLC, is a cosmetic product development marketer, licensed esthetician, and publisher. She has a deep understanding of beauty product consumers and how to relate to them. Cherie‘s beauty industry experience and her eye for innovation enable her to leverage product impact for companies seeking an edge in the marketplace. BeautyEdge assignments include Amala Skincare, Amway, StriVectin, Skinfix, Bath & Body Works, Coty, Paris Presents, DDF, Noxzema, Omni Aesthetics, Rx for Brown Skin, and collaborative business development with in-cosmetics North America. Cherie previously worked with the innovation teams for global skincare and color cosmetics for Avon Products. Cherie is an active member of New York Society of Cosmetic Chemists and Cosmetic Executive Women. Contact Cherie at: cherie@beautyedgeinc.com www.beautyedgeinc.com