incosna

October 15, 2019June 3, 2020

Star of the Month – October 2019: Water Glossy Lips from Kobo Products Inc

North America, Press releases

The next in-cosmetics North America ‘Star of the Month’ is awarded to Kobo Products, Inc. for its Water Glossy Lips – an oil-in-water emulsion that simultaneously ... Read more

October 9, 2019June 3, 2020

Indie Brand Series: Authenticity in digital: Why indie brands need to get real

Industry, North America, Trends

In an era of ‘fake news’, photoshop and social media filters, that manipulate reality, brand authenticity is becoming an increasingly important factor in the consumer decision-making ... Read more

October 1, 2019May 27, 2020

Designing the future of cosmetics: the next 10 years of macro-trend influence

News round-ups, North America, Press releases

See this on Personal Care Magazine website  Mariel Brown, Director of Futures, Seymourpowell, will lead a session at in-cosmetics North America on ‘Innovating for tomorrow – ... Read more

September 30, 2019May 27, 2020

Indie Brand Series: Building a Connected Strategy

Industry, North America, Trends

Indie brands have been applauded for their approach to rejuvenating the cosmetics and personal care industry. In fact, they have been credited for influencing the multi-nationals, ... Read more

September 24, 2019May 27, 2020

Indie Brand Series: Financing Your Business – Can Crowdfunding Work For Indie Brands?

Industry, North America, Trends

Over the past two decades, crowdfunding has witnessed a surge in popularity, with Indiegogo and Kickstarter widely recognised as pioneers of the online funding movement. In ... Read more

September 18, 2019May 27, 2020

Indie Brands Series: Sourcing Challenges Part II

Industry, North America, Trends

It’s the challenge that all start-up indie brands face. Navigating the tricky terrain of outsourcing their manufacturing in the early days of building their brand. Following ... Read more

August 30, 2019May 27, 2020

Counterfeit cosmetics: the dangers of fake-up

Marketing, North America, Trends

Few markets have proven themselves to be more lucrative than that of the personal care and beauty sector. The industry experienced a dynamic 6% value increase ... Read more

August 15, 2019May 27, 2020

Indie Brands Series: Sourcing Challenges

Industry, North America, Trends

Want to be the next Tatcha, Morphe, Milk or Kylie Cosmetics? Launching your brand to market is just one step in a long line of milestones. ... Read more

August 15, 2019April 20, 2021

The ultimate pursuit for well being: what marketers need to know

Marketing, North America, Trends

Wellness and the pursuit of a holistic, healthy lifestyle has changed modern perceptions of beauty. In turn, this change has driven demand for wellness-led, functional products ... Read more

August 15, 2019May 27, 2020

The Wellness Economy

Marketing, North America, Trends

How is the growing emphasis on wellness changing how consumers shop, interact and think? What impact will this have on the personal care industry? CB Insights ... Read more