marketing

February 19, 2021April 20, 2021

Marketing & formulation: Developing a successful relationship

Whenever a beauty product is being developed, there are few things more exciting and enjoyable than the ebb and flow of the creative development process between ... Read more

August 3, 2020August 5, 2020

Beauty by destination: how local brands go global

Marketing, Trends

“Beauty hotspot” refers to groups of brands produced and nurtured in a specific country or region. These brands have become increasingly powerful in recent years, due ... Read more

June 22, 2020August 31, 2020

Webinar: Breaking Beauty – Watch on-demand

Marketing, North America, Webinars

The global pandemic has seen a shift in how consumers buy beauty, and many brands have seen a spike in their Amazon sales. This behavioural shift ... Read more

June 2, 2020June 12, 2020

The art of African beauty

Marketing, Webinars

Zeze Oriaikhi-Sao, founder of beauty product range Malée, delivered an inspiring in-cosmetics Global Virtual Conference session about African beauty. She explores the insights surrounding this growing middle ... Read more

May 25, 2020June 23, 2020

COVID-19 creates significant channel shifts for beauty and personal care purchases

Marketing, North America, Trends

By Kayla Villena, Senior Beauty Analyst, Euromonitor International The COVID-19 pandemic will pose unprecedented challenges for the beauty industry in 2020 and beyond. Lockdown measures, business, ... Read more

May 22, 2020June 15, 2020

An introduction to the 5 new beauty tribes

Marketing, Webinars

Stylus’ senior beauty editor, Lisa Payne introduces us to the 5 new beauty consumer tribes that brands need to know about to stay relevant. Listen to ... Read more

May 22, 2020June 15, 2020

From K-beauty to A-beauty: A tour of the world’s beauty hotspots

Marketing, Webinars

Gabriella Beckwith, Senior Analyst of Beauty and Fashion at Euromonitor International, leads this in-cosmetics Global session about the country-branded beauty hotspots movement. Let Gabriella be your ... Read more

May 22, 2020June 15, 2020

The panorama of humanity: what does it mean for the beauty industry?

Marketing, Webinars

Andrew McDougall, Associate Director of Beauty and Personal Care at Mintel gives us an overview of his upcoming in-cosmetics Global talk entitled: ‘the panorama of humanity: ... Read more

May 7, 2020June 2, 2020

Brazilian cosmetics companies reinvent themselves to keep financial health during the pandemic

Covid-19, Industry, Latam

By Silvia Lourenço in-cosmetics Latin America exclusive article In the first minute of 2020, champagne cups celebrated what seemed to be the beginning of a promising ... Read more

April 29, 2020July 15, 2020

Courageous beauty: Self-care and consumer trends post COVID-19

Covid-19, Latam, Marketing

I am writing this blog in the midst of the silence and calm that were previously unthinkable in my city. Bogotá is located in the middle of the Andes ... Read more