marketing

February 20, 2020June 2, 2020

Terminological inexactitudes & cosmetic claims – not just adjectives

Theresa Callaghan PhD, CEO Callaghan Consulting International, Hamburg, Germany Cosmetics have much to look forward to in this new decade, yet at the same time ... Read more

February 20, 2020June 4, 2020

Panorama of Humanity article

Europe, Global, Marketing, Trends

Instinct and information must support one another to provide the full story Science, nature and technology are all key elements that we can expect to ... Read more

February 20, 2020June 10, 2020

in-cosmetics Global Marketing Trends preview 2020

Global, Marketing, Press releases

in-cosmetics: Marketing Trends presentations preview: 30th June-2nd July 2020 By Imogen Matthews Global beauty trends, key emerging categories and industry hot topics will shape the agenda ... Read more

January 9, 2020May 27, 2020

Simple Organic is successful from birth

Latam, Marketing, Trends

Photo by: Eduardo Marques An in-cosmetics Latin America exclusive News Story “They say that a person can undergo a major life change through pain or love. ... Read more

October 9, 2019June 3, 2020

Indie Brand Series: Authenticity in digital: Why indie brands need to get real

Industry, North America, Trends

In an era of ‘fake news’, photoshop and social media filters, that manipulate reality, brand authenticity is becoming an increasingly important factor in the consumer decision-making ... Read more

October 5, 2018May 28, 2020

How to Create Better Beauty Products Faster and Smarter

Marketing, North America, Trends

Better R&D and marketing collaboration will lead to better new products. If teams are to create products faster, better and smarter, they must improve their agility ... Read more

October 2, 2018May 28, 2020

Focus on Marketing: The Story Behind the Science

Marketing, North America, Trends

BeautyEdge LLC and in-cosmetics North America are offering visitors the chance to be inspired by an experiential event at the show this October. Read more to ... Read more

February 2, 2018June 2, 2020

The rise of indie beauty brands and the impact on Asia – video

Global, Industry, Trends

In the fast-paced world of beauty where consumers are craving for brand authenticity and heritage, the ability of indie brands to connect with consumers on a ... Read more

February 15, 2017June 3, 2020

in-cosmetics and SpecialChem collaborate to provide industry professionals with technical access to 30,000 personal care ingredients

Global, Press releases

in-cosmetics, the world’s leading B2B events portfolio for personal care ingredients, has announced its collaboration with SpecialChem, the B2B digital marketing company specialising in chemicals and ... Read more

December 12, 2016June 3, 2020

How to make digital marketing work for beauty brands

Global, Marketing, Trends

Technology has changed so much in the past five years, making it impossible to make accurate predictions in the future. Not so long ago, few would ... Read more