The global pandemic has seen a shift in how consumers buy beauty, and many brands have seen a spike in their Amazon sales. This behavioural shift has forced brands to revaluate their retail strategies to position themselves to be where the consumer is at – with many increasing their media spend and adding more products to Amazon Beauty.
As perceptions about the marketplace in the cosmetics industry change, now is the time to get to grips with the platform to future-proof your beauty brand.
Join us June 23rd for an online workshop designed to help you master Amazon Beauty. Hear from Amazonoholic Ryan Mulvany, founder of Quiverr, on how to create an effective Amazon strategy for 2020 and beyond.
Ryan has advised some of the largest consumer packaged goods companies on their Amazon strategies, and his work with beauty brands has seen great success. See how his team took one brand’s sales from US $250 K annual sales to US $3m in 2017.
Ryan Mulvany is the founder of Quiverr, a self-proclaimed Amazonoholic, and has facilitated over $1b in sales on Amazon. He sold Quiverr to Advantage Solutions in 2017, and is still involved advising clients in big CPG, Private Equity, Venture Capital and Startups.
To get the latest insights into the shifts in beauty consumer buyer behaviour check out this article by Kayla Villena, Euromonitor.