Chile Country Focus – Part 3: The Facial Care Cosmetics Market

in-cosmetics Brasil has been granted access to research undertaken by Mintel (a world leading research company) into the cosmetics market in several Latin American countries. The study maps out each sector of the industry and shows growth over recent years and future projections and perspectives. 

We analyzed the research and over the coming weeks will share this information via several articles on our website.


Chile’s population reached 15.92 million people in 2003, 17.56 million in 2013 and predictions for 2017 put it at 18.35 million. Chile strong economy has given consumers access to the higher-aggregated-value products, encouraging the sector to innovate. Chile’s 2012 toiletries, fragrance and cosmetics (HPPC) market was 2.801 million dollars and showed a growth of 53.2% over 2008. 
The Chilean facial care products retail market grew from 2006’s 48.8252 billion Chilean pesos to 2012’s 75.1930 billion, with 2017’s total expected to rise to 101.7025 billion Mexican pesos.

Growth in the value of this market segment was 8.7% in 2007, 9.3% in 2009 and 4.6% in 2012, with continued growth forecast for the next few years and a growth of 5.5%. for 2017.

Chile’s facial care cosmetics retail market segment turned over 73.6595 million euros in 2006 and 120.559 million in 2012, with the segment’s forecast for 2017 a rise to 135.8326 million euros.

In euros, Chile had an increase in market value in the facial care products sector of 8.0% in 2009, 22.3% in 2010 and 12.6% in 2012, with predictions for 2017 a 4.3% growth in the segment.

Chilean spending per capita in the facial care products market rose from 4.483 euros in 2006 to 6.929 euros in 2012, with this set to rise to 7.472 euros in 2017 .

Chile’s facial care cosmetics retail segment as proportion of gross domestic product (GDP) was around 0.059530% in 2006 and 0.057608% in 2012, with this this to hover around 0.053614% in 2017.

In Chilean pesos, the facial care products retail market turned over 71,917.2 million Chilean pesos in 2011, with this rising to 75,193.0 million in 2012, divided as follows:

Anti-Aging Products: In 2011 the turnover was 37,756.6 million Chilean pesos; in 2012 36,468.2 million.
Moisturizers: In 2011 the turnover was 19,345.8 million Chilean pesos; in 2012 23,138.1 million. 
Skin Cleansing and Toning Products: In 2011 the turnover was 7,263.6 million Chilean pesos; in 2012 7,753.1 million.
Specialized Products: In 2011 the turnover was 3,452.0 million Chilean pesos; in 2012 4,288.0 million.
Skin Whitening Products: In 2011 the turnover was 3,523.9 million Chilean pesos; in 2012 2,823.4 million.
Masks: In 2011 the turnover was 575.3 thousand Chilean pesos; in 2012 722.2.

Note: The Specialized Products segment had a significant increase in 2012 owing to the immense sales of acne products and creams for the eye region, making up 55% of sales. Moisturizers saw an increase in sales owing to the development of new products focused on multiple treatments.

Market share of companies in Chile’s facial care products sector:

The L’Oréal Group – In 2011 had 25.1% of the market; in 2012 26.1%.

Avon Products Inc. – In 2011 had 24.8% of the market; in 2012 18.2%.

Beiersdorf AG – In 2011 had 14.5% of the market; in 2012 15.7%.

Laboratorio Petrizzio S.A – In 2011 had 7.7% of the market; in 2012 8.7%.

Belcorp International S.A – In 2011 had 4.2% of the market; in 2012 5.0%.

Natura Cosméticos S.A – In 2011 had 4.4% of the market; in 2012 3.7%.

Oriflame Cosmetics S.A – In 2011 had 2.6% of the market; in 2012 3.0%.

Unilever PLC – In 2011 had 2.0% of the market; in 2012 2.2%.

Cosmética Nacional S.A – In 2011 had 1.3% of the market; in 2012 also1.3%.

Others – In 2011 had 13.4% of the market; in 2012 16.1%.

Chile’s annual growth rate in the facial products segment over the last five years was 7.2%, and predicted mean annual growth over the next five years is 5.9%.

Facial care products – Market and retail research data:

The research was carried out in a market that includes anti-aging products, skin whitening products, moisturizers, cleansing and toning products, masks and specialized feminine facial skin care products. It excludes medicated products, such as acne treatment products. Market value is based on sales across all retail channels, including direct sales to the customer. It includes the popular market and prestige lines, and excludes the professional sector, such as beauty salons.

Definitions of the Anti-aging retail segment
Serums, lotions and creams with anti-aging properties.
Skin cleansing and toning products
This segment includes wet wipes, liquid cleansers, sprays, makeup remover and exfoliates.
This segment largely includes creams and lotions whose primary function is moisturizing and hydrating for nourishing the skin.
Skin whitening products
This segment includes creams, lotions and foaming products specially made to lighten the skin. 
This segment includes products for lips, eyes, nose and neck, and specific treatment products.

Included in the research: Sales through popular channels, such as hypermarkets and drug-store chains, and select sales via prestige locales, such as department stores and fragrance stores.
Excluded from the research: Products aimed specifically at men; depilatory and lightening products for facial hair; medicated products (such as blackhead treatments, or products for skin problems, and sprays). Baby care products and sun screens, even if they include moisturizers, are also excluded.

Sources: Mintel, Abihpec – Livro de Tendências / Book of Trends 2014/2015

To access further research into cosmetics and personal care markets worldwide please visit the Mintel website.

See more cosmetics and personal care articles

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