Posts by: Silvia Lourenco, Director of Journalism, FocoPress Corporate Communications

Latam, Regulations

Exclusive article for in-cosmetics Connect By Silvia Lourenço In Brazil, there is no specific regulation that defines the criteria for natural or organic cosmetics, for that ... Read more

July 21, 2020August 5, 2020

L’Oréal and start-ups invest in personalized cosmetics in Brazil

Latam, Trends

Exclusive article for in-cosmetics Latin America Picture yourself at home receiving a box with shampoo and hair conditioning in personalized bottles with your name on them ... Read more

May 7, 2020June 2, 2020

Brazilian cosmetics companies reinvent themselves to keep financial health during the pandemic

Covid-19, Industry, Latam

By Silvia Lourenço in-cosmetics Latin America exclusive article In the first minute of 2020, champagne cups celebrated what seemed to be the beginning of a promising ... Read more

January 9, 2020May 27, 2020

Simple Organic is successful from birth

Latam, Marketing, Trends

Photo by: Eduardo Marques An in-cosmetics Latin America exclusive News Story “They say that a person can undergo a major life change through pain or love. ... Read more

October 15, 2019June 3, 2020

Ecologic Natives – The new consumer

Latam, Marketing, Trends

If you are Brazilian and do not remember the Minâncora ointment which was used for pimples, odors, and many other things; or hold no memory of ... Read more

September 11, 2019June 3, 2020

Sallve was born digital and plans to be a giant in the industry

Latam, Marketing, Trends

By Silvia Lourenço An In-cosmetics Latin America exclusive News Story At the beginning of February of this year, an appearance on the Internet moved the beauty ... Read more

September 10, 2019May 27, 2020

NEW BUSINESS MODEL – THE ARRIVAL OF LIMELIFE BY ALCONE IN BRAZIL

Latam, Marketing, Trends

By Silvia Lourenço An In-cosmetics Latin America exclusive News Story In the last decade, the world has changed and the digital age has brought versatility and ... Read more

July 29, 2019May 27, 2020

THE QUEEN OF HEALTHY PRODUCTS

Latam, Marketing, Trends

By Silvia Lourenço An In-cosmetics Latin America exclusive News Story She was 15 years old at the time she touched a client’s hair for the first ... Read more

August 28, 2015June 3, 2020

The 2nd Edition of the in-cosmetics Brasil Exhibition presents the world’s latest and best developments in cosmetics’ raw materials

Latam, Press releases

Exhibitors from over 20 countries will transform the 2nd edition of in-cosmetics Brasil into the platform for the biggest show of raw materials for the cosmetics ... Read more

August 25, 2015November 24, 2016

Innovation, the road to success in the HPPC sector

Improving Efficiency, Marketing Trends

INNOVATION is always important in every sector, particularly the toiletries, fragrances and cosmetics (HPPC) sector, which has consumers always avid for novelty, searching for trends and ... Read more