Chile Country Focus – Part 1: Shampoos and Conditioners Market

in-cosmetics Brasil has been granted access to research undertaken by Mintel (a world leading research company) into the cosmetics market in several Latin American countries. The study maps out each sector of the industry and shows growth over recent years and future projections and perspectives. 

We analyzed the research and over the coming weeks will share this information via several articles on our website.

PART 1: CHILE– SHAMPOOS AND CONDITIONERS MARKET

Chile has had economic growth above the rate of inflation over the last few years. This has helped with economic stability and job creation. Higher salaries have increased consumption and the mix of low inflation and political stability has helped the country grow.

Chile’s shampoos and conditioners market segment turned over the equivalent of 106,3191 billion Chilean pesos in 2007, and an increased 166, 0497 billion in 2012, with expectations for 2017 seeing a rise to 225,9300 billion Chilean pesos in sales.

The country has seen pleasing results in this sector over the last few years with growth in the retail market value of 7.7%, in local currency in 2008 and 10.4% in 2012, with expectations of continued growth over the next few years and a projected rate of 7.5% in 2017. 

Chile’s retail market value in euros was 148,5500 million in 2007 and an increased 266,2311 million euros in 2012, with projections for 2017 of 301,7493 million. 

Chile’s retail market growth in euros was 0.3% in 2008, followed by a dizzying growth over the following years: 9.7% in 2009 and 24.1% in 2010, closing out 2012 with a growth of 18.9%. Expectations for Chile’s shampoos and conditioners sector in 2017 is 6.2% growth (in euros). 

Chile’s spending per capita in the shampoos and conditioners market was 8.949 euros in 2007 and 15.30 in 2012, with predictions for 2017 of 16.60 euros. 

The shampoos and conditioners retail market as proportion of Chile’s gross domestic product (GDP) was around 0.11757 in 2007 and 0.12722% in 2012, with 2017 set to hover around 0.11910. 

Chile’s shampoos and conditioners market segment equaled 150,3809 billion Chilean pesos in 2011, divided into a turnover of 92,5117 billion on shampoos and 57,8692 on conditioners. The 2012 total sales in this segment increased to 166,0497 billion Chilean pesos with 100,4421 billion shampoo sales and 65,6076 billion Chilean pesos in conditioners. 

The conditioners segment was divided as follows: 2011 total retail sales were 57,8692 billion Chilean pesos with 38,4252 billion on rinse-off conditioners, 11,4581 billion on leave-in conditioners and 7,9859 billion on hair treatment masks. Total 2012 sales rose to 65,6076 billion Chilean pesos with 43,5104 on rinse-off conditioners, 12,9371 billion on leave-in conditioners and 9,1601 billion Chilean pesos on hair treatment masks. 

The shampoos segment was divided as follows: 2011 total retail sales were 92,5117 billion Chilean pesos with 1,8502 billion on medicated products, anti-hairloss products and other problem hair products; 27,3835 billion on 2 in 1 and 3 in 1 shampoos and 63,2780 billion Chilean pesos on other types of shampoos.

In 2012 the volume of sales rose to 100,4421 billion Chilean pesos with 2,0088 on medicated products, anti-hairloss products and other problem hair products; 28,8269 billion on 2 in 1 and 3 in 1 shampoos and 69,6064 billion on other types of shampoos.

Market share of companies in Chile’s shampoos and conditioners sector:

The Procter & Gamble Company: In 2011 had 35.9% of the market, in 2012, 32.8%.

Unilever PLC: In 2011 had 22.7% of the market, in 2012, 24.1%.

The L’Oréal Group: In 2011 had 18.7% of the market, in 2012, 19.5%.

Laboratorio Ballerina LTDA: In 2011 had 8.4% of the market, in 2012, 8.2%.

Laboratorio Durandin S.A.I: In 2011 had 6.0% of the market, in 2012, 6.6%.

Others: In 2011 had 8.2% of the market, in 2012, 8.8%.

Market share of companies in Chile’s conditioners sector:

The Procter & Gamble Company: In 2011 had 31.2% of the market, in 2012, 28.1%.

Unilever PLC: In 2011 had 23.2% of the market, in 2012, 25.5%.

The L’Oréal Group: In 2011 had 22.5% of the market, in 2012, 22.3%.

Laboratorio Ballerina LTDA: n 2011 had 8.9% of the market, in 2012, 8.6%.

Laboratorio Durandin S.A.I: In 2011 had 6.1% of the market, in 2012, 6.5%.

Others: In 2011 had 8.1% of the market, in 2012, 9.0%.

Market share of companies in Chile’s shampoos sector:

The Procter & Gamble Company: In 2011 had 38.9% of the market, in 2012, 35.9%.

Unilever PLC: In 2011 had 22.4% of the market, in 2012, 23.2%.

The L’Oréal Group: In 2011 had 16.4% of the market, in 2012, 17.7%.

Laboratorio Ballerina LTDA: In 2011 had 8.1% of the market, in 2012, 8.0%.

Laboratorio Durandin S.A.I: In 2011 had 6.0% of the market, in 2012, 6.6%.

Others: In 2011 had 8.2% of the market, in 2012, 8.6%.

SUMMARY: ANNUAL GROWTH RATE

Chile’s annual growth rate in the shampoos and conditioners segment over the last five years was 9.7%.

Predicted average annual growth over the next five years is 7.1%.

Shampoos and Conditioners. Market and retail research data:

The research was carried out in a market which includes shampoos and conditioners for men and women, and unisex products. Market value is based on sales across all retail channels, including direct sales to the customer, and excludes the professional sector.

Products part of the research: male and female shampoos and conditioners and unisex products. Shampoo-conditioner combinations come under the shampoos segment.

Products not part of the research: sales made by hairdressers, coloring products (such as, for example, toners) and hair-repair products such as serums and tonics.

To access further research into cosmetics and personal care markets worldwide please visit the Mintel website.

See more cosmetics and personal care articles

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