Men’s grooming – present and future

At in-cosmetics Asia in 2015, Minji Kim, Senior Analyst of Euromonitor International, looked at men’s grooming – present and future

Despite year 2014 was not the most vibrant year for men’s grooming products globally, it was a good year for Asia’s performance. Registered the growth of 4.4% in current value terms, Asia men’s grooming product led the growth globally. This video  will review what are the drivers of the trend, opportunities, and the future of men’s grooming product in the region.

Come back to this news page weekly to see a new Marketing Trends & Regulations presentation that was taken at the show:

Video taken at in-cosmetics Asia – The leading exhibition and conference in Asia for personal care ingredients – takes place in Bangkok in November – more info at

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