Social to Dollars: Beauty brands leveraging on social intelligence

At in-cosmetics Asia in 2015, Vincent Camara, VP Sales Asia Pacific of Synthesio, looked at Beauty brands leveraging on social intelligence

Understanding how your brand is discussed on social in comparison to your industry peers gives you a distinct business advantage. In this social snapshot, we take a closer look at the beauty industry to see what we can learn from some of the biggest players. By comparing key social metrics like mentions, sentiment, and more, we uncover key insights into each brand and learn important takeaways for other companies in the beauty and personal care industry.

Key learnings include:

How to analyse and benefit from social metrics, including mentions, exposure and sentiment
Top case studies from some beauty brands and how they’re resonating on social
Industry social standings to benchmark your success

Come back to this news page weekly to see a new Marketing Trends & Regulations presentation that was taken at the show:

Video taken at in-cosmetics Asia – The leading exhibition and conference in Asia for personal care ingredients – takes place in Bangkok in November – more info at


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