The 4 pillars for online marketing success in the beauty industry

At in-cosmetics Asia in 2015, Carl Heaton, Founder & CEO of WCB Design Agency, looked at the 4 pillars for online marketing success in the beauty industry.

Getting your brand out there and recognised is hard. Knowing which marketing techniques to use can be like a minefield. You need to be confident that whatever digital marketing techniques you use now will be both time and cost effective and will last. Carl’s talk is about the crucial four pillars of digital marketing that will always stand the test of time. He is even going to share, for the first time, a 5th pillar that has emerged and is taking the SEO and Online Marketing community by storm. Come and enjoy the humour packed talk with plenty of easy to implement  advice to use right away on your own beauty brand.

Come back to this news page weekly to see a new Marketing Trends & Regulations presentation that was taken at the show:

Video taken at in-cosmetics Asia – The leading exhibition and conference in Asia for personal care ingredients – takes place in Bangkok in November – more info at


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