Factor-Kline, fellow exhibition attendee, is presenting a panel on raw materials with multipurpose characteristics. This type of product, designed to improve the performance of formulations, has increased from 40% to 45% in the global market over the past few years.
São Paulo, August 2016 – In Brazil, the premium TPC market (Toiletry, Perfumery and Cosmetics) is driven by fragrances, which accounted for 36% of the value of this niche industry in 2015, according to data from Euromonitor International, a leading global market research company and participant presenter of Marketing Trends, free lectures in which visitors will have access to market research and about what will trend, according to experts.
The talks take place at in-cosmetics Latin America October 5-6 in São Paulo. Brazil accounts for 32% of the revenues of this premium segment in Latin America, despite current economic difficulties, followed by Mexico (23%), Argentina (15%), Chile ( 8%) and Colombia (6%) .
According to the research firm, sales of TPC premium products in Latin America is expected to grow at an average of 5% per year by 2020, a slowdown compared to previous years when the segment registered an average of 8% real growth per annum from 2010 to 2015. Against this backdrop in which purchasing power falls, the public begins to look for quality products, but with lower prices, those products known as masstige.
“The consumer of beauty products in Latin America is facing a difficult challenge With more education, infrastructure, with the internet providing greater autonomy and access through different channels, they are looking for quality products,” says Fernando Cruz, senior analyst at Euromonitor International in Santiago. However, according to the expert, with limited purchasing power and slowdown in their economies, this consumer must search for alternatives to get the better quality products at lower prices .
As part of the educational content in-cosmetics offers visitors, during the event Euromonitor is presenting the theme the consumer of beauty products in Latin America: how to find opportunities in the masstige segment on October 5, 11am to 11:45. This presentation sketches a panorama of the beauty market in Latin America and how companies are applying innovations in the premium segment to more affordable products, with examples of improvement in ingredients, packaging and sensory characteristics in skin care, fragrances and makeup categories.
Another important trend in the personal care industry is the use of special ingredients, says another market intelligence company that brings its knowledge to the exhibition, Factor-Kline. Elaine Gerchon, the company’s project manager, says these product formulations, designed to improve performance, have grown from 40% to 45% in the global market over the past few years.
This increasing popularity of multipurpose cosmetics has led to the increased consumption of special ingredients, which have multiple functions associated with a single ingredient. As an example, I cite the consumption derived from polypropylene glycol (PEG), which acts as a rheology modifier and has emulsifying properties,” explains Gerchon. The Factor-Kline study analyzed the main regional markets – Brazil, China, Europe, India, Japan, Southeast Asia and the United States – into eight categories: surfactants, emollients, rheology modifiers, conditioning polymers, UV absorbers, fixative polymers, preservatives and emulsifiers.
For the company, global expectations are for the personal care products ingredients market to grow at an annual rate of 2.8% between 2015 and 2020, exceeding US$10 billion by 2020. The UV absorbers category should lead the growth trend, followed by the category of preservatives and rheology modifiers.
Also on October 5, from 12:00h to 12:45, Factor-Kline’s Elaine Gerchon is presenting challenges and opportunities in the raw materials market for Personal Care products in Brazil.
The complete schedule of free Marketing Trends presentations is listed at www.in-cosmeticslatinamerica.com/en/education/education/
In 2015, in-cosmetics Latin America brought together 184 exhibitors from over 40 countries and 2,760 unique visitors. Now, with the repositioning of the brand and a wider range of exhibitors and visitors from all over this part of the world, the expectations of the organizers are even higher. “We’ll be playing host to about 3,500 professionals who will get to know over a thousand products of 200 exhibiting brands,” said Daniel Zanetti, event director.
REGISTER HERE TO VISIT IN-COSMETICS LATIN AMERICA 2016
in-cosmetics Latin America 2016
Date: 5-6 October
Venue: Expo Center Norte – Pavilhão Azul
Address: Rua José Bernardo Pinto, 333 – Vila Guilherme
About Reed Exhibitions
Reed Exhibitions is the world’s largest events’ organizer, with a unique network of offices and international sales promoters. By 2015, more than 7 million participants visited products in its constantly growing portfolio. Reed Exhibitions has 500 events in 30 countries, including trade and consumer exhibitions, conferences and meetings, serving 43 different sectors of industry, from aerospace and aviation to the beauty, cosmetics, sports and leisure industries.
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Carolina Mendes (11) 3030-9436
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