in-cosmetics Brasil has been granted access to research undertaken by Mintel (a world leading research company) into the cosmetics market in several Latin American countries. The study maps out each sector of the industry and shows growth over recent years and future projections and perspectives.
We analyzed the research and over the coming weeks will share this information via several articles on our website.
The Latin American Facial Cosmetics Market
Our study is based on 4 countries: Brazil, Chile, Colombia and Mexico. These countries’ markets in facial products has undergone great growth over the last few years, as analyzed via Mintel research. In 2012 Brazil’s population was 199.24 million people, Chile’s 17.40 million, Colombia’s 48.32 million people and Mexico’s 114.98 million.
Brazil’s mean annual growth in the facial cosmetics segment over the last 5 years was 5.1%, Chile’s 7.2%; Colombia’s 8.5% and Mexico’s 7.2%. The forecast for mean annual growth in this sector over the next 5 years is 3.7% in Brazil, 5.9% in Chile, 5.6% in Colombia and 7.1% in Mexico
In euros, the growth in the value of Brazil’s retail market was 20.3% in 2008, Chile’s -0.1%, Colombia’s 3.5% and Mexico’s -0.2%. In 2010 all four countries made a comeback, with the growth in euros in Brazil and Chile 22.3%, Colombia 28.9% and Mexico 19.1%. In 2012 growth in euros was 3.1% in Brazil, 12.6% in Chile, 20.1% in Colombia and 7.9% in Mexico. Forecasts for 2017 are growth of 1.2% in Brazil, 4.3% in Chile, 2.8% in Colombia and 8.0% in Mexico.
Still in euros, the retail market value for the facial cosmetics segment in Brazil was 455.97 million in 2007 and in 2012 720.92 million euros, with the forecast for 2017 661.21 million. In Chile the retail market value for the facial cosmetics segment was 74.1725 million in 2007, rising to 120.559 million in 2012, with the forecast for 2017 135.8326 million euros.
Colombia turned over 115.6 million euros in facial products in 2007, with this rising to 207.5 million euros in 2012 and the forecast for 2017 242.5 million. Mexico turned over 503.17 million euros in 2007, with this rising to 643.390 million in 2012 and the forecast for 2017 944.451 million euros.
Spending per capita of the Brazilian population in the facial cosmetics market was 2.4067 euros in 2007 and 3.6183 in 2012, with the forecast for 2017 3.1835 euros. In Chile spending per capita of the population on facial products was 4.468 euros in 2007 and 6.929 euros in 2012, with the forecast for 2017 7.472 euros.
In Colombia spending per capita of the population in this segment was 2.560 euros in 2007 and 4.294 in 2012, with the forecast for 2017 4.730 euros. In Mexico spending per capita of the population was 4.6290 euros in 2007 and 5.5957 in 2012, with the forecast for 2017 7.7797 euros.
The facial products retail market as proportion of Brazil’s gross domestic product (GDP) was around 0.041131% in 2012, with this set to hover around 0.033385 in 2017. In Chile this was 0.057608% in 2012, with 2017 set to hover around 0.053614. In Colombia this was 0.07189 in 2012 with 2017 set to hover around 0.06664. And finally, Mexico’s facial products retail market as proportion of gross domestic product (GDP) was around 0.0696908 in 2012, with 2017 set to hover around 0.0677727.
COMPARISON: GREATER AND LESSER MARKETS
In a comparison of the 4 countries of Brazil, Chile, Colombia and Mexico, Colombia had the strongest market in the facial cosmetics segment, with a rate of 20.1% in 2012. In the same year, the sector turned over 207.5 million euros. Colombia’s greatest growth of recent years was in 2010, with a rate of 28.9%. Mean annual growth in Colombia between 2008 and 2012 was 8.5%. In 2017 the country expects a turnover of 242.5 million euros, representing a mean annual growth of 5.6% between 2013 and 2017.
Of the 4 countries, the one with the least growth in the facial cosmetics segment was Brazil, with a rate of 3.1% in 2012 and a sector turnover in the same year of 720.92 million euros. Brazil’s biggest growth in the last few years was in 2010, with a rate of 22.3%. The country’s mean annual growth 2008-2012 was 5.1%. In 2017 Brazil should see a turnover of 661.21 million euros, representing a mean annual growth of 3.7% 2013-2017.
Facial Care Products
Market and retail research data:
The research was carried out in a market that includes anti-aging products, skin whitening products, moisturizers, cleansing and toning products, masks and specialized feminine facial skin care products. It excludes medicated products, such as acne treatment products. Market value is based on sales across all retail channels, including direct sales to the consumer. It includes the popular market and prestige lines, and excludes the professional sector, such as beauty salons.
Definitions of the Anti-aging retail segment
Serums, lotions and creams with anti-aging properties.
Skin cleansing and toning products
This segment includes wet wipes, liquid cleansers, sprays, makeup remover and exfoliates.
This segment largely includes creams and lotions whose primary function is moisturizing and hydrating for nourishing the skin.
Skin whitening products
This segment includes creams, lotions and foaming products specially made to lighten the skin.
This segment includes products for lips, eyes, nose and neck, and specific treatment products.
Included in the research
Sales through popular channels, such as hypermarkets and drug-store chains, and select sales via prestige locales, such as department stores and fragrance stores.
Excluded from the research
Products aimed specifically at men; depilatory and lightening products for facial hair; medicated products (such as blackhead treatments, or products for skin problems, and sprays). Baby care products and sun screens, even if they include moisturizers, are also excluded.
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