Mexico Country Focus – Part 2: Body Care Market

in-cosmetics Brasil has been granted access to research undertaken by Mintel (a world leading research company) into the cosmetics market in several Latin American countries. The study maps out each sector of the industry and shows growth over recent years and future projections and perspectives. 

We analyzed the research and over the coming weeks will share this information via several articles on our website.


Mexico had a population of 114,98 million in 2012, with this set to rise to 122,80 million in 2018. Mexico’s Consumer Price Index (CPI) measured in percentage was 100.0 in 2002 and 152.2 in 2012, with this forecast at 187.3 in 2018. 

The body care products retail sale segment grew from 5,4490 billion Mexican pesos in 2007 to 7,5483 billion 2012, with this looking set to rise to 9,8412 billion in 2017. 

In 2008 the body care cosmetics segment had a 9.1% increase in market value in local currency. In 2012 growth was 2.4%, with Mexico predicted a 7.6% growth in 2017. 

Turnover in this segment was 363,93 million euros in 2007 and 447,05 in 2012, with predictions for 2017 of 616,05 million euros. Mexico had a negative growth in the market value of this segment in 2008, with a rate of – 0.2, while 2010 showed a strong recovery, with the rate 19.1%, Mexico’s greatest growth in the body care products segment over the last few years. Forecasts for 2017 predict an increase of 7.8 %. 

Mexican spending per capita in the body care products market increased from 2007’s 3.3480 euros to 2012’s 3.8881 euros, with 2017 set to see a rise to 5.0745 euros. 

Mexico’s body care products retail market as proportion of gross domestic product (GDP) was around 0.047812% in 2007 and 0.048423% in 2012, with this set to hover around 0.044207% in 2017. 

Mexico’s body care products retail market equaled 7,371.3 million Mexican pesos in 2011, divided into a turnover of 5,938.1 million in products for the body, 968.4 in products for hands and nails and 464.8 in products for the feet. Total 2012 sales in this segment rose to 7,548.3 million Mexican pesos: 6,114.1 million in products for the body, 981.3 in products for hands and nails and 452.9 in products for the feet. 

Mexico’s average annual growth 2008-2012 in the body care products segment was 6.1%. Mexico has a forecast of 616,05 million euros for 2017, meaning an average annual figure of 6.2% 2013-2017. 

Market share of companies in Mexico’s body care products sector: 

Unilever PLC 
In 2011 had 15.0% of the market; in 2012, 14.9%. 

Avon Products Inc. 
In 2011 had 14.7% of the market; in 2012, 13.4%. 

Beiersdorf AG
In 2011 had 10.0% of the market; in 2012, 13.1%. 

GlaxoSmithKline PLC
In 2011 had 11.9% of the market; in 2012, 12.1%. 

Johnson &Johnson Services, Inc. 
In 2011 had 9.9% of the market; in 2012, 10.2%. 

Kao Brand, Inc
In 2011 had 5.2% of the market; in 2012, 5.1%. 

In 2011 had 4.7% of the market; in 2012, 4.9%. 

In 2011 had 3.9% of the market; in 2012, 4.5%. 

Mary Kay, Inc
In 2011 had 3.9% of the market; in 2012, 3.9%. 

Fuller Cosmetics, S.A de C.V
In 2011 had 4.0 % of the market; in 2012, 3.8%. 

In 2011 had 16.8% of the market; in 2012, 14.1%. 

Body care cosmetics products. 
Market research data:

Retail Market definition: The research was carried out in a market which includes products for hands, feet and body care in general for both men and women. 

Market value is based on sales across all retail channels, including direct sales to the customer, and excludes the popular products market and first-line products, such as sales in beauty salons. 

Segments definition: 

Body: This segment includes general products for the body: exfoliates, moisturizers, body contouring products, anti-cellulite and skin firming products. 

Feet: This segment includes products such as creams, balsams and wet wipes. 

Hands/Nails: This segment includes hand cream and anti-aging products, nail strengthening creams and cuticle creams. 

Included in the research: Sales through mass market channels, such as hypermarkets and drug store chains, and sales via prestige points of sale, such as in department stores and fragrance stores. 

Excluded from the research: Depilation and skin lightening products, talcum powder, products for nails, false nails, nail varnish, foot deodorants, talcum powder, insoles, medicated products, baby care products, sun screens, even if these contain moisturizers, products for massage and soothing oils. 

To access further research into cosmetics and personal care markets worldwide please visit the Mintel website.

See more cosmetics and personal care articles 

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