Brazil Country Focus – Part 2: The Body Care Market

in-cosmetics Brasil has been granted access to research undertaken by Mintel (a world leading research company) into the cosmetics market in several Latin American countries. The study maps out each sector of the industry and shows growth over recent years and future projections and perspectives.

We analyzed the research and over the coming weeks will share this information via several articles on our website.


Brazil is currently number three in the toiletries, fragrance and cosmetics (HPPC) sector, after the US and Japan. The Brazilian market is 11% of the world market, with only 3% of the population.

The main driver in this area over the last few years has been the growth of Brazil’s middle class. This segment, after purchasing the basic day-to-day items, is consuming more HPPC products. The rising average age of the population and women’s greater penetration into the labor force are also contributing greatly to this increase.

Brazil’s body care products segment retail sales grew from 2006’s 918.0 million reals to 2012’s 2,128.0 billion, with projections for 2017 of 3,865.9 billion. Brazil’s body care products segment saw a 25.2% rise in market value in local currency in 2007; 17.6% in 2012 and predictions for 2017 show a growth of 12.7%.

Turnover in the segment was 336.9 million euros in 2006, 851.20 million in 2012 and forecasts for 2017 have 1,170.1 billion euros. Brazil’s body care products market grew 27.7% in 2007, 9.1%, in 2012, and 2017’s predictions forecast a growth of 10.6%.

Brazil’s spending per capita in the body care products market grew from 1.798 euros in 2007 to 4.2722 euros in 2012, with a rise to 5.6336 euros forecast for 2017. The body care products retail market as proportion of Brazil’s gross domestic product (GDP) was around 0.03867% in 2006 and 0.048565% in 2012, with 2017 set to hover around 0.059083%.

Brazil’s body care products market segment turned over 918.0 million reals in 2011, divided into a turnover of 818.0 million in body care products, 60.0 million in hand and nail care products and 40.0 million reals in foot care products. In 2012 total sales in the segment rose to 2,128.0 billion reals with that breaking down as 1,843.3 billion in body care products, 170.8 million in hand and nail care products and 113.9 million in foot care products.

Average annual growth over the last 5 years in Brazil’s body care products market segment was 10.5%, with an average annual 12.4% growth forecast over the next 5 years.

Market share of companies in Brazil’s body care products sector:

Beiersdorf AG – In 2011 had 26.8% of the market; in 2012 27.6%.

Hypermarcas SA – In 2011 had 27.2% of the market; in 2012 27.0%.

Johnson & Johnson Services, Inc. – In 2011 had 16.8% of the market; in 2012 17.5%.

Galderma S.A. – In 2011 had 8.0% of the market; in 2012 9.3%.

Unilever PLC – In 2011 had 7.5% of the market; in 2012 6.2%.

Cria Sim Produtos de Higiene Ltda – In 2011 had 4.0% of the market; in 2012 3.5%.

Others – In 2011 had 9.7% of the market; in 2012 8.9%.

Body care products. Market and retail research data:

Retail Market definitions:
The research was carried out in a market which includes products for hands, feet and body care in general, for women and men. Market value is based on sales across all retail channels, including direct sales to the customer. It includes the popular products and first-line products markets, and excludes the professional sector, such as sales in beauty salons.

Definition of segments:
Body: This segment includes general body care products: exfoliates; moisturizers; body-size reduction products; anti-cellulite products and skin nourishment products.
Feet: This segment includes products such as creams, balsams and wet wipes.
Hands / Nails: This segment includes hand moisturizers and anti-aging products; nail-food creams and cuticle creams.

Included in the research: sales to mass markets, such as hypermarkets and drug store chains, and via prestige points of sale, such as in department stores and fragrance stores.
Excluded from the research: Depilatory and skin-whitening products; talcum powder; nail products: false nails, varnishes; foot deodorizers; talcum powder; insoles; medication; baby care products; sun screens, even if they include moisturizers, massage products and soothing oils.

– Mintel
– III Book of Trends 2014-2015, Abihpec (Brazilian Association of the Cosmetic, Toiletry and Perfumery Industry)

To access further research into cosmetics and personal care markets worldwide please visit the Mintel website.

See more cosmetics and personal care articles

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