Inspired by our Innovation Zone, watch Belinda Carli, Director at The Institute of Personal Care Science, showcase the latest personal care ingredients launches in our brand new Ingredients in action Series. In the debut edition, Belinda introduces five, innovative, new products and demonstrates the materials in action so you can see first-hand how to use them in various formulations.

Belinda talks about the science and technology behind each personal care ingredient. Watch her put the following ingredients into action; InnovaBioTech Haberlea, PolyFructol Plus, K-Phyto [SC] Camellia, Akosky Kiss, and Natpure XFine Potato.

Discover the application benefits of each raw material in this independent review, curated to give you the real insights you need to both power your formulations and get ahead of the competition. Belinda cuts through the noise and provides you with the perfect start point to source your new personal care ingredients in 2020 and beyond.

Feeling inspired? Discover other new launches to inspire your next cosmetic creation in our Innovation Zone digest