Wouldn’t it be convenient to find all the personal care ingredients that matter in one place rather than searching online or hoping you will get to hear about them?
Well, this is the reason why personal care creators tend to congregate on the Innovation Zone at in-cosmetics events. In fact, for any inquisitive personal care creator, the Innovation Zone is a must.
And this why.
Showcasing ingredients that have been launched within the last 6 to 8 months, the Innovation Zone helps you quickly identify new products. And to make your navigation easier, these products are generally split between active and functional ingredients.
Many of the ingredients on the Zone also come with formulation displays so you can visualise, test, feel and smell how they can be turned into a finished product…
Plus, every year, these Innovation Zone products are entered into the prestigious Awards, a seal of approval from the industry as these are judged by leading experts ranging from brands to formulation experts.