We know that your customers will want to give their skin all the protection it needs from harmful sunrays. That’s why we’ve gathered the key insights from this in-cosmetics Asia 2019 presentation, which shines a spotlight on suncare.
Suncare is one of the most misunderstood categories in relation to skincare education. When it comes to consumers’ personal skincare routines, applying sunscreen is a step many choose to skip. For example, 38% of Chinese consumers rarely reapply sun protection throughout the day when they are outdoors. In order to remedy this, suncare brands need to offer more than sun protection. They have a moral obligation to explain the technologies and harmful effects of sun exposure.
Developments within suncare show that its protection capabilities have expanded over the years. Many manufacturers have created ‘safe for skin and planet formulations’ which have led the way in suncare evolution.
APAC is an important suncare market that has scope to cross into various areas, including skincare and make up. This presents brands with the opportunity join in the latest marketing trends, for example getting a K-Beauty glow. Two product examples that have tapped into this are:
- The Banila Co. Hello Sunny Glow Essence Sun Stick Glow SPF 50+ PA++++ which claims to protect skin against UVA/UVB and brighten up skin
- The Blue Cica Sun Spray SPF 50+ PA++++ that offers complete UVA and UVB blockage while creating a tight moisture layer that claims to offer skin that glows as if it just came out of the spa.
Formulation experts should explore a range of format and concepts to offer the best possible suncare solutions. Packaging can explore a variety of forms from stick to powder. The outer packaging also presents brands with a chance to add an important reapplication reminder on labels.
If you’re interested in skincare innovations, you won’t want to miss our Preservation challenges & Skin sensitivities workshop.