Ingredient trends in the personal care industry

Ingredient trends in the personal care industry

Frost & Sullivan presented their take on ingredient trends in the personal care and cosmetics industry at in-cosmetics Asia 2019. We’ve highlighted the key 2020 trends in the ASEAN market so you don’t have to.

Frost & Sullivan estimate that a large part of the demand growth will be from APAC, due to higher levels of consumerism and greater propensity to spend. Some of the key Asian market drivers include the beauty from within approach, a demand for natural formulations and the ageing population’s desire for anti-ageing products.

In terms of ingredient trends worldwide, the key ones are:

  • ‘Plantspiration’ – sparked a global increase of almost 30% of products containing plant based extracts. Top three trending ingredients are: blue algae, pumpkin/cucurbita and mushroom phenolics
  • Vegan cosmetics – demonstate a global shift in lifestyle choices. The industry has seen a 175% increase in Vegan branded cosmetics in the last 5 years
  • Tea tree oil and witch hazel – as a result of the natural trend, this old school ingredient has seen a comeback for treating skin issues like acne
  • CBD – legal for medical use in Japan, South Korea and Thailand. The CBD cosmetics market is projected to be US$25billion by 2029
  • Asian strong – fragmentation in the cosmetics and personal care industry is high in Asia Pacific. Brands in this space should look to incorporate uniquely Asian ingredients used in skincare e.g. snake venom or ginseng

Looking for more trends? Check out our top 5 beauty trends to look out for in 2020

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