The only exhibition of cosmetics materials in Korea—‘2021 In-Cosmetics Korea’—opens at COEX Hall C, Samseong-dong, Seoul, for 3 days from July 14 to 16. It is hosted by Reed Exhibitions in the U.K. and managed by K. Fairs Ltd. in Korea, this event is an efficient business fair promoting future trends in the cosmetics industry as well as Korea’s personal care market.
in-cosmetics holds series of global exhibitions every year in various regions of the world including Europe, Latin America, Asia and the UK. Korea will be the first in-person event taking place this year.
Originally, the exhibition was planned for June 2020, but due to COVID-19 pandemic, it was delayed and is finally taking place in July this year. The exhibition draws keen attention from formulators, researchers, and R&D experts as it is renowned for providing ideal opportunities for networking and business, whether that’s checking out new materials’ textures and colours or conducting meetings directly with material suppliers and grasping trends through various education programs.
According to the Trade, Industry, and Energy Ministry, cosmetics export in 2020 amounted to USD 7 billion and 569 million, the highest in history, despite COVID-19 pandemic. Now that the popularity of K-beauty is increasing continually around the globe, this is an excellent opportunity to check out and experience the most innovative cosmetics materials and techniques released by Korea all in one place.
Education & Seminars
In 2021, in-cosmetics Korea will host a variety of education programs across the 3 days in areas including the Innovation Zone, Marketing Trend Seminars, and Technical Seminars. Visitors may select any sessions to attend depending on their personal interest and goal of participation. The ‘online one-day formulation lab’ will be held separately on July 22 after the exhibition ends. All educational sessions are presented free of charge for all who apply for them in advance.
As the ‘Innovation Zone’ is located at the central part of the exhibition hall and is most popular with R&D experts who need technical assistance for their product development. Influential cosmetics marketers can also benefit from a visit to the Innovation Zone to find raw materials that fit the latest trends. More than 30 effective and functional raw materials are presented by major suppliers including Givaudan, Incospharm, Lucas Meyer Cosmetics, and Lubrizol.
This section showcases cosmetic materials that have been released in the market during the 18 months prior to the exhibition. It also introduces innovative raw material combinations and provides useful information to experts who intend to apply emerging technology to new beauty concepts. To comply with quarantine guidelines, opportunities to try finished products personally may not be available this year. However, visitors can check out the formulation information of raw materials displayed clearly onsite.
Marketing Trends Seminar
The ‘marketing trend and regulation seminar’ is the most popular program for cosmetic marketers, providing a good opportunity to understand trends in the rapidly changing cosmetics material industry. The seminar hosts speakers from global research companies and various institutions, such as Mintel, Euromonitor International, and BEAUTYSTREAMS participate, who deliver practical information on the ever-changing characteristics of cosmetic safety and raw material quality improvement. Now that consumers’ lifestyles have changed drastically due to COVID-19, visitors can share emerging trends and information on global trends as well as new business opportunities.
‘The Technical Seminar’ is a programme conducted by raw material suppliers. This session shares information on personal care elements and innovative conceptual ideas to provide inspiration for new product development. Speakers from global raw material suppliers, such as Activon, Spec-Chem, and Cargill, will be sharing their expertise in various advanced technologies such as microbiome, ITT coating colourant, vitamin C derivatives.
Virtual Formulation Lab
Finally, the formulation lab, which has drawn keen attention from formulators and R&D researchers in particular, will be presented online this year in accordance with the quarantine guidelines on social distancing. In the ‘Virtual Formulations Lab’, five leading enterprises, including Gattefossé, Nikko Chemicals Co. Ltd., and Lucas Meyer Cosmetics, will present in-depth formulation demonstrations. In addition, they’ll be discussing their insights regarding technologies applied to new products and product development/formulation training courses. Each enterprise will present for 60-minutes followed by a real-time Q&A session. This will be held on July 22 (Thu). Details on how to apply and the schedule will soon be updated on the website.
Fame Ndiaye, the CEO of Agaskin who participated in the lab in 2019, expressed how pleased he was after attending the exhibition, saying “in-Cosmetics Korea gave us wonderful opportunities to meet various participant enterprises in the cosmetics industry, including cosmetic material producers, formulation/consulting experts, etc. We also could learn about the latest trends in the cosmetics industry. This was the best cosmetics exhibition ever.”
Safety at the Event
In consideration of the COVID-19 pandemic, the exhibition this year will create safe business environments in strict compliance with quarantine guidelines. Cathy Laporte, the general director of in-Cosmetics Group, said “This situation of the COVID-19 pandemic once again reminds us of the importance of face-to-face business, communication, and co-operation within the cosmetics industry. The in-cosmetics team are working closely with local institutions, in each region, to take every precaution required for the health and safety of visitors and exhibitors. We will make every effort to ensure that the exhibition is held safely and in strict compliance with quarantine guidelines.”
Advanced registrations of visitors will continue until July 12 at 6 PM. The entrance fee for those who register onsite is 10,000 won, but those who register in advance can enter the exhibition hall free of charge.
– Introduction to market-leading, innovative raw materials, formulations, fragrances, lab equipment, and testing/regulatory solutions
– The ‘Innovation Zone’ introduces new trend-leading materials.
– Visitors are given opportunities to acquire new knowledge and insight on marketing trends, technical seminars, one-day online formulation lab equipment, raw materials, etc.
– Visitors receive their pass (sent via e-mail), business match-making, recommendation on participant enterprises in their interested area, etc.
– The ‘advanced visitor registration’ service is open to upgrade the existing online custom service.
For more details on visiting or exhibiting, please visit the official website: https://www.in-cosmetics.com/korea/en-gb.html