How important is sustainability and which issues resonate to customers in Brazil?

How important is sustainability and which issues resonate to customers in Brazil?

L’Oréal has consistently ranked among the most eco-friendly and sustainable of the multi-nationals beauty players, so we caught up with a leading decision maker at the company’s Brazil operations to find out what is going on there.

Fabiana Munhoz is head of Advanced Research at L’Oréal Brazil and has been instrumental in the development of sustainability programs that serve to promote Brazilian biodiversity and reassure consumers that the products they buy are the most eco-friendly they can be.

In this question and answer interview we asked about the company’s initiatives in the country and how the team plans to continue to improve its sustainability profile and what its ultimate plans are for the future.

How important is sustainability and which issues resonate to your customers in Brazil? What sustainability initiatives is L’Oreal Brazil most proud of and why?

L’Oréal Brazil is focusing its sustainability initiatives in two main pillars: social inclusion and sustainable value chain. One initiative that we are very proud of is the promotion of the sustainable use of Brazilian biodiversity. In 2018, more than 200 families from Maranhão, Pará and Amapá  states benefited from the direct purchasing of raw materials such as babaçu and pracaxi oil, murumuru and cupuaçu butter and Amazonian white clay. These cooperatives and associations of small farmers and harvesters were also included in our benefit sharing projects, focusing on investments in capacity building and equipment, to enhance and improve their productive capacity.

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