Derma in demand: Consumer need for more ‘preventive’ skin care creating fresh opportunities

Derma in demand: Consumer need for more ‘preventive’ skin care creating fresh opportunities

The beauty consumers’ desire for preventive measures to maintain skin health is leading to considerable growth opportunities in Asia Pacific’s dermocosmetics sector.

According to Denise Lee, regional client consultant at Euromonitor International, there are several factors leading to the growth of dermocosmetic trends in Asia.

The advent of more sophisticated routines and skin regimens, for instance, have given rise to consumers becoming better educated about using products on a daily basis in order to achieve results that prevent skin damage.

Furthermore, consumers are increasingly aware of the ingredients in their products which this is helping to drive awareness and demand for dermocosmetics.

“Dermocosmetics will continue to grow as consumers increasingly believe that beauty starts with good and healthy skin, rather than relying on colour cosmetics to hide bad skin. It’s this awareness of and a growing pre-occupation with skin sensitivity that will drive forward key growth opportunities for dermocosmetics in the future,” ​said Lee.

To read more, visit Cosmetics Design Asia: https://www.cosmeticsdesign-asia.com/Article/2019/09/25/Derma-skin-care-opportunities-abound-as-consumer-demand-for-more-preventive-skin-care

Denise Lee, Regional Client Consultant at Euromonitor International, will lead a session at in-cosmetic Asia on ‘Skincare trends in APAC: the rising demand for dermocosmetics’ on Tuesday 5 November at 11:00 in the Marketing Trends Theatre. For more information on the in-cosmetics Asia 2019 education programme, visit: https://asia.in-cosmetics.com/

 

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