Emotional Beauty

Emotional Beauty

Recent studies have begun to elucidate the relationship between the secretion of hormones related to emotions and skin ageing. The pandemic is causing episodes of anxiety, depression and stress to increase dramatically and these are components of a new emotional epidemic. Cosmetic science is beginning to understand the mechanisms involved in how emotions affect the beauty and condition of the skin. This is undoubtedly one of the great innovation opportunities for the coming years.


In November, a study was published on how laughter can affect the physical and mental well-being. Fun, laughter and surprises activate many areas of the brain, such as the motor cortex, which controls muscles, the frontal lobe, which helps to understand the context, and the limbic system, which modulates positive emotions. Activating all of these circuits strengthens neural connections and helps coordinate brain activity.

The psychology of humour is focused on discovering how is the power of laughter to influence the well-being of a person. Laughter (when we laugh or observe someone else doing it) helps control serotonin levels in the brain, similar to antidepressants.

On the other hand, it limits the release of certain neurotransmitters and hormones. Some therapists and doctors are recommending mood therapy to accompany treatments. “Laughing yoga” is a technique in which the respiratory muscles are used to achieve the positive physical responses of natural laughter with forced laughter (ha, ha, hi, hi, ho ho). In the near future, we will see research on how humour and laughter can help enhance cosmetic benefits that involve mechanisms of action related to markers such as cortisol and others.

Mooditude app

The ‘Mooditude’ app uses the same tools as clinical psychologists. This is a data-driven solution for consumers looking to gain more control over their mental health and use effective methods to balance their lifestyle. The app offers access to a variety of tools that are the same as those used by clinical psychologists and that have been shown to work, including cognitive behavioural therapy (CBT), talk therapy, and more.

The app also uses a series of routines, goals, and programs developed by psychiatrists to help people develop a comprehensive solution to their mental health problems. The ‘Mooditude’ app also provides a variety of additional features including mood tracking, meditation series and other complementary activities being an option for those looking to improve their mental well-being. In the near future, we will see the interaction of apps designed to improve the mood with cosmetic products to enhance the benefits, such as fragrances.

Generous Beauty – Is Being Generous the Next Beauty Trend?

Researchers at Indiana University found that the most attractive people are more likely to be donors, and donors are generally rated as more attractive. It has long been known that giving can have positive effects on the giver, such as increased happiness, confidence, and even physical health. This study has found that there may be another possible implication of giving: physical attractiveness.

The research conducted three studies, one that examined a group of older adults at the same time, and two that began in late adolescence and followed the participants for years; one of these studies followed the participants into adulthood. The authors focused on two research questions: Are people who engage in more generous behaviours rated as more physically attractive?

Conversely, are the most physically attractive people more likely to engage in generous behaviours? Those who rated physical attractiveness did not have information on participants’ generosity behaviours, allowing the researchers to determine whether a person’s generosity behaviours were correlated with physical attractiveness. With regard to older adults, the volunteering and giving affection were associated with higher rates of attractiveness. When it comes to youth, those who volunteered scored higher.

The authors of the article say that the results are interesting, because they refute the perception that beautiful people are self-centred and vain. Instead, the study found that being rated a little more attractive was associated with a little more generosity.


This hormone is regulated by the Kiss-1 gene and is key to regulating reproductive function, having a strong impact on sexual appetite and our mood. The reason why some animals and humans do not reach puberty, remaining in a state of sexual immaturity, is because this hormone does not perform its function, which is why it is used in specialized treatments related to fertility as it stimulates the reproductive axis. The effects of this hormone on the skin have not been studied in detail.

A recent October publication in the International Journal of Molecular Science entitled “Synthesis of Kisspeptin-Mimicking Fragments and Investigation of their Skin Anti-Aging Effects” by Korean and French researchers, in which they synthesized Kisspeptin-10 and Kisspeptin-E, which are active fragments that mimic the action of Kisspeptin, demonstrated the anti-ageing effects of these fragments using UV-induced skin ageing models in human dermal fibroblasts and human skin explants. Kisspeptin-E suppressed UV-induced 11 beta-hydroxysteroid dehydrogenase type 1 (11β-HSD1) stimulation leading to a regulation of skin ageing-related genes, including type I procollagen, matrix metalloproteinases-1 (MMP-1), interleukin-6 (IL-6), and IL-8, and rescued the skin integrity. These results suggest that Kisspeptin-E could be useful to improve UV-induced skin ageing by modulating expression of stress-related genes, such as 11β-HSD1.

Good Mood CBD Gummies

These gums were launched in November, as a tasty way for adults to support their wellness on a daily basis or find stress relief as needed. The gummies, which have passion fruit, pineapple, and varied flavour profiles, share the benefits of full-spectrum hemp extract, in addition to cannabinoids, flavonoids, and terpenes. Each vegan-friendly CBD Good Mood gummy contains 10 milligrams of CBD.

Enjoyed this? We think you’ll like this article on cross-category beauty products.

Tagged , , .

John Jiménez is a pharmacist from National University of Colombia with a master's in sustainable development and specialization studies in marketing, cosmetic science and neuromarketing. He has 30 publications in scientific journals and a book chapter in cosmetic formulation. He has been the recipient of the Maison G. de Navarre Prize (IFSCC USA 2004), Henry Maso Award (IFSCC USA 2016) and best scientific papers at Colamiqc Ecuador 2009, Colamiqc Brazil 2013 and Farmacosmética Colombia 2014. He also has been a speaker at various international conferences in Europe and Latin America. Since 2019, he has written a trends column for In-Cosmetics connect, Since 2013 a trends column for Cosmetics & Toiletries Brazil and since 2020, a column on neuromarketing for Eurocosmetics. He also has authored and co-authored articles and served on the Scientific Advisory Board for Cosmetics & Toiletries magazine. Jiménez additionally served as president of Accytec Bogotá (2017-2019). He joined Belcorp in 2005 and currently is Senior Researcher for skin care, suncare and personal care categories. Before joining Belcorp, he worked in Laboratorios Esko, Whitehall AH Robins and Fresenius Medical Care in Colombia.

Leave a Comment

Your email address will not be published. Required fields are marked *