The increase in audience size and number of exhibitors confirms in-cosmetics Latin America as a huge business and professional development opportunity for the region’s CT & F sector

The increase in audience size and number of exhibitors confirms in-cosmetics Latin America as a huge business and professional development opportunity for the region’s CT & F sector

With a program designed for research and development professionals, and showcasing a large number of launches and innovative products, the event attracted 3,500 unique visitors in just two days of meetings, presenting trends for cosmetics, toiletries and fragrances.

São Paulo, October 2016 – Over the course of two days, October 5-6, São Paulo became the biggest platform for CT & F (Cosmetics, Toiletries and Fragrances) sector innovation, launches and professional development at in-cosmetics Latin America, held at Expo Center Norte. Among the main trends in presentations and in the booths were concern about the effects of pollution and stress, and the growing interest in natural ingredients or food from traditional products.

AQIA, for example, highlighted Bio.Acetum, a Beauty Vinegars line in Apple Balsamic and Acidic Fruits varieties, rich in organic acids (AHAs), antioxidants and other plant bioactives. Ajinomoto presented formulations with food textures and with a focus on a tropical theme. Among them, bath salts (effervescent bath salt), lemon caipirinha (antiseptic gel with vitamin E beads), taperebá beer (foam for hair, body and beard) and thick chocolate (solid moisturizer for the skin). Two of the stands outs were Mibelle Biochemistry’s PhytoCellTecMalus Domestica – apple base; fighting the harmful effects of solar radiation – brought by Focus Chemical, and Campo Research’s Campo Kinetin – originating from endosperm and green coconut juice to battle sun-caused skin aging and reduce wrinkles.

The event opened its doors this year in an exhibition area that was 20% bigger, representing 90% of the top global brands and also with the unprecedented presence of companies such as Cargill and Shin-Etsu, and proved it could represent a market that remains buoyant. The total visitation was 31% higher than last year, bringing together 3,500 unique visitors, an audience formed of professionals engaged in Research and Development, New Business, makers and buyers. From all over Latin America, especially Argentina, Colombia and Chile, these visitors represented the major manufacturers’ brands across the region, as well as medium and small local businesses.

The event’s intensive educational content program brought renowned professionals from academia and the market to attractions such as the Marketing Trends. Arthur John Gradim, event speaker and director of Avisa Technical Services in Health Surveillance, Technology and Environment, believes that “the third edition of in-cosmetics demonstrated market excellence as a business exhibition, and raises the bar for competitors. It is a pleasure to attend the event, which confirms São Paulo as one of the main centers of this industry in the world.”

in-cosmetics Latin America was also given the visitors’ seal of approval. “Our company is a fragrance manufacturer for the cosmetics industry and came to in-cosmetics in search of new suppliers,” says Karen Henriquez, Cramer technical director. “As it’s a business-focused exhibition, it was a very positive experience. Moreover, the lectures were very productive, in particular Marketing Trends.”

The new Formulation Lab was also presented, a fully functional laboratory in which participants were able to create innovative formulations using raw materials from companies such as Croda, Chemyunion, Gattefossé, Kobo Brazil, Dow & Dow Corning and Lipoid Kosmetik with technical guidance and using cutting-edge equipment. Visitors were also able to participate in Innovation Seminars, the Sensorial Workshop and also visit the new Sensory Bar, another novelty of the exhibition and which allowed the sensorial activation of active and functional ingredients seen in products, creating a real demonstration of the effects and benefits.

The 2nd Innovation ITEHPEC Award was also held in tandem with the exhibition. During the ceremony, Lubrizol was recognized in the gold category, DSM in the silver category and BASF in the bronze category. According to Marina Kobayashi, ITEHPEC – Institute of Technology and Studies for Cosmetic, Toiletry and Frangarnce – Innovation manager, companies highlighted cases that will be on the market in 2017 and which could further contribute to the strengthening of the CT & F industry.

“in-cosmetics is the event where BASF presents its releases to the market. Every year we develop a concept and highlight trends in South America and this is an important space to show customers these novelties. The quality of the meetings was very good, an ideal opportunity to firm up our relationships with our customers,” says Renata Oki, senior manager of BASF’s Personal Care business in South America.

“It’s been amazing to follow the progress of in-cosmetics Latin America since its launch as in-cosmetics Brazil two years ago,” says Exhibition director Daniel Zanetti. “There’s been a great increase in the exhibition’s size and the number of qualified visitors, which reinforces the importance of a B2B platform for suppliers of cosmetic ingredients and R & D and Marketing professionals in Latin America. New developments are presented here, and new business opportunities are created. Next year, the exhibition will have doubled in size since its first edition in 2014”.

Sandra Gabordi, Secrets Professional R & D chemist, believes that the exhibition’s size and audience favor closer relationships between companies. “We circulate through all the booths and talk to exhibitors, in addition to exchanging experiences. This year we found a new anti-dandruff raw material, with natural assets, and we will study the possibility of using it in our products.”

For the director of in-cosmetics Portfolio, Lucy Gillam, “The in-cosmetics Group now offers six leading Personal Care industry events in three continents, with new product concepts and bringing together more than 30,000 industry professionals each year. We are committed to our role of boosting the growth of global industry by offering new business opportunities and the best educational content for our visitors.”

The audience’s positive experience was also reflected in the perception of the exhibiting companies. Sandra Bichuette, Croda, Communications and Marketing Coordinator

believes that “in-cosmetics is the main external event for contact with customers. You can hold some in-house meetings, such as workshops, but the exhibition allows us to expand our business. It’s a great opportunity for exploration.”

“Taking part in exhibitions such as in-cosmetics Latin America is a way of being in touch with customers from other countries besides Brazil. It’s a great opportunity to introduce our line and this year we brought as a launch an oil with a different sensory feel that can be used in hair and skin care products, and in makeup, as lipsticks, eyeshadows and bases,” explains Ikeda director Koji Kodama.

Organized by Reed Exhibitions, in-cosmetics Latin America is part of an international group of events in Europe, Asia, North America and Latin America. The event based in São Paulo is supported by ABIHPEC (Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry).

The next edition of in-cosmetics Latin America will take place September 20-21 2017.



in-cosmetics Latin America 2016

Date: October 5-6

Venue: Expo Center Norte – Pavilhão Azul

Address: Rua José Bernardo Pinto, 333 – Vila Guilherme

Timetable: 10:00-19:00 hrs

Reed Exhibitions

Reed Exhibitions is the world’s largest events’ organizer, with a unique network of offices and international sales promoters. By 2015 over 7 million participants had visited products in its constantly growing portfolio. There are 500 events in 30 countries, including trade and consumer exhibitions, conferences and meetings serving 43 different sectors of industry, from aerospace and aviation to the beauty, cosmetics, sports and leisure industries.

Further press information:

2PRÓ Comunicação

Teresa Silva (11) 3030-9463

Carolina Mendes (11) 3030-9436

Myrian Vallone (11) 3030-9404


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