Novelties and an innovatory educational content

Novelties and an innovatory educational content

The 2nd edition of the in-cosmetics Brasil fair has many new things to offer visitors plus an enhanced educational content. In addition to the well-known workshops and Innovation Seminars, aimed at Research and Development (R&D) professionals, the event will launch Marketing Trends, seminars on Market Trends, for Toiletries, Fragrance and Cosmetics (HPPC) industry marketing professionals.

This year, in-cosmetics Brasil, an event exclusively designed to showcase raw materials for the HPPC sector, has a wide range of new things for the Latin-American R&D professionals and marketing professionals visiting the fair.

The event has a strong international component, with 65% of the exhibitors non-Brazilian, from over 20 countries. The work of the in-cosmetics Road Shows team, in countries such as Colombia, Mexico, Chile and Argentina, means the fair’s organizers are expecting to play host to 13% of international visitors.

in-cosmetics Brasil takes place 30 September – 01 October 2015 in the Blue Pavilion of Sao Paulo’s Expo Center Norte. Visitors will have the chance to get to know a variety of innovatory raw materials. In addition, the Innovation Zone provides contact with the most recent ingredients and formulations launched over the last 6 months in the world market. This year’s fair has a larger Innovation Zone: twice the size of last year’s.

One new item this year is the Formulation Display, an area within the Innovation Zone showcasing some products. Each displays shows the raw material and a formulation, for the visitor to appreciate the ingredient and see and feel how it functions as part of the finished product, trying out the final result. Another novel element is the Fragrance Trail, a trail created by fragrance companies so visitors wishing to know more about this theme can follow the signage to each one on the map.

In addition to the fair’s novelties, in-cosmetics Brasil 2015 Educational program is 50% larger than last year’s and this edition has over 45 hours of quality technical content, split into 3 areas, marketing trends, workshops and innovation seminars:

Marketing Trends are free seminars on the subject aimed at HPPC-industry marketing professionals. Among the lectures are: “The new beauty consumer: Trends in Brazil and the rest of the world,” given by Vivienne Rudd of Mintel; “Trends and Novelties in hair treatment in Brazil”, given by Marcela Viana of Euromonitor, and “Special active ingredients for personal care: An analysis of the world market and opportunities in the US, Europe and China”, given by Elaine Gerchon of Kline.

The ITEHPEC (Institute of Technology and Studies of Toiletries, Fragrance and Cosmetics) Workshops are aimed at research and development professionals. Some stand-out themes of these workshops are: “Managing innovation in the HPPC industry. The meeting point!”, a lecture given by Carlos Eduardo de Oliveira Praes of Grupo Boticário; “Neurosciences applied to cosmetics development”, a lecture given by Marcelo Peruzzo, of FGV and “Update to the ISO organics norm”, a lecture given by Pedro Amores da Silva of ABIHPEC, among many others.

The Innovation Seminars are split over two lecture theaters over the 2 days of the fair, and give visitors access to the latest items and technical presentations of the most recent products presented by the exhibitors at in-cosmetics Brasil 2015.

“We aim to offer all that’s new in this world to our visitors. The creation of Marketing Trends was exactly to enlarge the content for marketing professionals and provide free presentations covering a variety of industry topics and convey information on the latest market trends, statistics, innovations and data, making in-cosmetics Brasil Latin-America’s biggest HPPC industry Educational and Business Platform,” said Daniel Zanetti, in-cosmetics Brasil Show Manager.

About in-cosmetics Brasil

in-cosmetics Brasil is organized by Reed Exhibitions and is part of the in-cosmetics Grupo Internacional / International Group that puts on events in Europe, Asia, Korea and Latin America. In Brazil the fair is supported by ABIHPEC (Brazilian Association of the Cosmetics, Toiletries and Perfumery Industry), Brazil’s leading body and a strong local partner. Some of the sector’s main companies are already confirmed for the event’s 2nd edition, including the international companies Croda, Symrise, Soliance, Ashland and Gattefossé and Brazilian companies Beraca, Oxiteno, Chemyunion, Química Anastácio, AQIA and Brasquim, among others.

The success of the 1st edition of in-cosmetics Brasil has guaranteed the event’s place in the industry’s international calendar.


in-cosmetics Brasil Fair 2015

Date: 30 September – 01 October

Venue: Expo Center Norte

Sao Paulo – Brazil

Timetable: 10h00 – 18h00

Press information:

Silvia Lourenço

FocoPress Comunicação Corporativa

T.:        +44  7771 681742 (London)

+55 11 3230 8174 (Sao Paulo)



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About Reed Exhibitions

Reed Exhibitions in the world’s leading organizer of events, bringing together over 90 thousand suppliers and 5.5 million professionals worldwide, generating billions of dollars of business. Today there are Reed events in 38 countries, including the Americas, Europe, the Middle East and Asia, organized by 33 Reed offices.

Reed Exhibitions has a portfolio of over 460 events covering 52 sectors of industry, including aerospace and defense, construction, design, electronics, energy, oil and gas, entertainment, alimentation and hospitality, gifts, healthcare, IT/telecommunications, jewelry, manufacturing, marketing and business services, pharmaceutical products, property, publication, sport and leisure, transport and transport logistics.

Reed’s close relationship with professionals, trade associations and government bodies means each event will be of interest and relevant to the market in question. As such, many Reed events are leaders in their areas.

Reed Exhibitions is part of Reed Elsevier Group plc, a listed company that’s among the 100 largest of the London Stock Exchange and is a world leader in disseminating and generating information.

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