Sunny outlook: Growth of sun care market driven by opportunities for innovation

Sunny outlook: Growth of sun care market driven by opportunities for innovation

The sun care market in Asia Pacific is set to grow at a CAGR of 7% from 2019 to 2021 with India, Indonesia and China leading the market growth.

Experts say product innovation, coupled with expanding the scope of sun care from skin care to body care, will drive this growth.

Suddhanya Gisbert, Insight Analyst, Thailand at Mintel said: “This will drive the growth of the sun care market in Asia as well as other subcategories where sun protection has the potential to play out.”

Consumers are also looking for sun care products that can prevent concerns such as pigmentation and protect against other factors such as pollution or blue light.

“It’s important to note that it’s not just skin damage from the sun that Asian consumers are concerned about; pollution is also at the forefront. This highlights the opportunity for companies and brands to develop products that protect and nourish skin that has been exposed to both the sun and pollution” said Gisbert.

Gisbert also highlighted that she saw opportunities in the beauty supplement space.

To read more, visit Cosmetics Design Asia: https://www.cosmeticsdesign-asia.com/Article/2019/09/30/Growth-of-sun-care-market-driven-by-opportunities-for-innovation

 

Suddhanya Gisbert, Insight Analyst, Thailand, Mintel, will lead a session at in-cosmetic Asia on ‘Spotlight on Suncare’ on Tuesday 5 November at 14:00 in the Marketing Trends Theatre. For more information on the in-cosmetics Asia 2019 education programme, visit: https://asia.in-cosmetics.com/

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