‘Fierce competition’: C-beauty holds global potential but challenges remain – expert

‘Fierce competition’: C-beauty holds global potential but challenges remain – expert

Chinese beauty brands have more hurdles overcome before taking the global stage, despite the rising prominence of homegrown beauty brands, according to one expert.

Chinese cosmetics, or C-beauty, have escalated in popularity thanks to the wave of nationalism that has swept the country.

“Pride in China is getting stronger which means that local brands are increasingly appreciated,”​ said Florence Bernardin, founder of Information et Inspiration, a French consultancy that specialises in the Asian cosmetics market.

Bernardin added that Chinese beauty consumers were turning to local brands for products that resonate with their specific skin needs and concerns.

She noted that C-beauty brands have been quick to respond to this need by developing innovative cosmetic products specifically for Chinese skin concerns and tones.

To read more, visit Cosmetics Design Asia: https://www.cosmeticsdesign-asia.com/Article/2019/10/14/C-beauty-holds-global-potential-but-challenges-remain-expert


Florence Bernardin, Founder of Information et Inspiration, will lead two sessions at in-cosmetics Asia; ‘India, the emerging beauty giant’ on Tuesday 5 November at 17:00 and ‘C-beauty, the rise of a beauty empire’ on Wednesday 6 November at 14:00, both in the Marketing Trends Theatre. The first session will highlight and decode the latest trends and products from India and explore upcoming trends as well as present best product development practice for R&D professionals and marketing techniques. The second session will highlight through different trends and hot products, the dynamic Chinese market and how the future beauty landscape will evolve. For more information on the in-cosmetics Asia 2019 education programme, visit: https://asia.in-cosmetics.com/en/education/


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