Trends

August 3, 2020September 1, 2020

Haircare and scalp treatments | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

The haircare sector has transformed in recent years, with brands increasing investment in research and development to formulate new, effective, and safe products that respond to ... Read more

August 3, 2020August 5, 2020

Beauty by destination: how local brands go global

Marketing, Trends

“Beauty hotspot” refers to groups of brands produced and nurtured in a specific country or region. These brands have become increasingly powerful in recent years, due ... Read more

July 30, 2020July 30, 2020

The science behind upcycling food waste into botanical extracts

Sustainability, Trends

We caught up with Sustainability Corner keynote speaker, Dr Francesca Sansone, from the University of Salerno about the science behind upcycling food waste into beauty products ... Read more

July 30, 2020July 30, 2020

Beauty and the brain: Neurotrends in cosmetics and beauty

Latam, Trends

Neuromarketing is understood as the application of neuroscience principles to obtain information about how a person makes decisions related to the consumption of a product, based ... Read more

July 27, 2020September 1, 2020

Probiotic skincare: topical use and supplements | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

From Kombucha to Kefir, probiotics have become commonplace in the health food market as consumers recognise the benefits of ‘good’ or ‘friendly’ bacteria in their diets. ... Read more

July 21, 2020August 5, 2020

L’Oréal and start-ups invest in personalized cosmetics in Brazil

Latam, Trends

Exclusive article for in-cosmetics Latin America Picture yourself at home receiving a box with shampoo and hair conditioning in personalized bottles with your name on them ... Read more

July 20, 2020September 1, 2020

Nutricosmetics and the vegan beauty trends | Road to in-cosmetics Asia

in-cosmetics Asia, road to incos asia, Trends

What are Nutricosmetics? Nutricosmetics are nutrient-dense, natural and sustainable formulations. From caffeinated eye creams to superfood body scrubs, ‘edible beauty’ or the convergence of food and ... Read more

July 15, 2020July 16, 2020

Ingredients for the new luxury cosmetic: protection and comfort

Latam, Trends

Consumers worldwide are facing economic uncertainty and the numbers show it: a Mintel indicates that in England 79% of people think that the pandemic will have ... Read more

July 13, 2020September 1, 2020

Ageless beauty: mature personal care | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

An ageing population Ageing populations across the globe harness incredible purchasing power, meaning opportunities to tap into this sector of the beauty and personal care industry ... Read more

July 7, 2020September 1, 2020

Beauty & technology: ready for the future of cosmetics? | Road to in-cosmetics Asia

in-cosmetics Asia, road to incos asia, Technology

A surge in new technology is transforming the personal care industry, allowing brands to stand out in a crowded marketplace with unique products that fulfil the ... Read more