At in-cosmetics Asia in 2015, Emmanuelle Moeglin, Analyst of Mintel Beauty & Personal Care, looked at Korean beauty and its influence in the East and the West.

Since the global success of BB cream, South Korea has become an innovation hub for the global beauty industry and has since inspired many innovations in the West and the East.

This presentation will explore Korean beauty rituals and the hottest trends in South Korea, covering skincare, colour cosmetics and haircare. It will also explore South Korean influences throughout Asia and how Asian trends can translate and be adapted in the West

Come back to this news page weekly to see a new Marketing Trends & Regulations presentation that was taken at the show: news.in-cosmetics.com

Video taken at in-cosmetics Asia – The leading exhibition and conference in Asia for personal care ingredients – takes place in Bangkok in November – more info at www.in-cosmeticsasia.com