Chile’s fragrances segment has performed extremely well and seen great growth over the last few years. Of the Latin-American countries researched by Mintel, Chile has seen the best results in this sector, growing 24% in 2010.
In 2007 Chile’s fragrances market had a turnover the equivalent of 62 and a half billion Chilean pesos and in 2009 a turnover of almost 78 billion. 2012 saw an increase to 107 billion Chilean pesos and the forecast for 2017 is 159 billion in sales. Growth in market value in local currency was 7.0% in 2007; 15.0% in 2009 (the greatest growth of recent years);11.0% in 2012 with the projection for 2017 growth of 7.1%.
Chile’s fragrances sector retail market turnover in dollars was 120 million in 2007; 172 million in 2010; 220 million in 2012 and the forecast for 2017 is 266 million. In percentages this represents a growth of 8.6% in 2007; 24.0% in 2010 and 10.3% in 2012 with the forecast for 2017 growth of 5.8%.
Spending per capita of the Chilean population in the fragrances market was 7.213 dollars in 2007; 12.62 in 2012 and the forecast for 2017 is 14.62 dollars. The segment as proportion of Chile’s gross domestic product (GDP) was around 0.069177 in 2007 and 0.082444 in 2012 with the forecast for 2017 around 0.087117.
Chile’s fragrances market had a turnover of 96 billion Chilean pesos in 2011, divided into a turnover of 53 billion on products for women and 43 billion on products for men. Chile’s 2012 turnover was 107 billion Chilean pesos, divided into a turnover of 61 billion on products for women and 46 43 billion on products for men.
Summary: Annual Growth Rate
From 2008-2012 Chile’s mean annual growth rate in the fragrances segment was 12.1%.
Chile is forecast to have a 2017 turnover of 266 million dollars in this segment, representing a mean growth rate of 8.0% 2013-2017.
Companies’ share in Chile’s fragrances segment:
In 2011, 21.5% of the market; in 2012, 23.1%.
Comercial Davis, S.A.
In 2011, 17.2% of the market; in 2012, 16.3%.
Laboratorio Petrizzio S.A.
In 2011, 11.9% of the market; in 2012, 13.7%.
Avon Products Inc.
In 2011, 12.3% of the market; in 2012, 12.9%.
Laboratorio Prarter, S.A.
In 2011, 7.4% of the market; in 2012, 6.8%.
In 2011, 5.1% of the market; in 2012, 4.4%.
In 2011, 3.8% of the market; in 2012, 3.2%.
In 2011, 1.8% of the market; in 2012, 1.9%.
In 2011, 19.0% of the market; in 2012, 17.7%.
Retail market definitions: Research was carried out in a market that includes fragrances for men and women. Body sprays were excluded from the research. Market size was based on all retail sales, including direct sale to the consumer.
Men: This segment includes popular products and luxury lines.
Women: This segment includes popular products, luxury lines and unisex products.
Included in the research: Fragrances for men and women. Unisex products were included in the for-women segment. Also included were luxury lines, middle-line sectors and mass market. Perfume, eau de parfum, eau de toilette, eau de cologne, aftershave lotion and cologne.
Excluded from the research: Body sprays, make-up preparation products and fragrances for children.
Source: Pesquisa Mintel / Mintel Research