in-cosmetics make a triumphant return to Germany

The world’s leading cosmetics ingredients exhibition, in-cosmetics, returned to Germany earlier this month for the first time in five years, with its most successful edition outside of Paris in the show’s history, attracting a total of 7,260 unique visitors (pre-audit).

Taking place at the Hamburg Messe, the three-day event saw a total increase in visitors of 2% on the show’s Barcelona exhibition in 2012. With Germany the biggest cosmetics market in Europe, there was also an influx of local visitors keen to gain inspiration for new product development, with over 2,158 German visitors, making up 30% of the total attendance, more than double the number of German visitors at any other in-cosmetics show.

Amongst the visitors at the show were leading German-based personal care company Beiersdorf: “As in-cosmetics is the top European event for new actives and innovations, I am delighted that it took place in Beiersdorf’s home town Hamburg. I’m amazed at the vast amount of information on display and the opportunity for direct, personal exchange and excellent discussions. I enjoyed the show very much and am looking forward to take the inspiration I get here into my work for our skincare brands like NIVEA,” commented Dr. Ute Breitenbach, Scouting Actives Research & Development, Beiersdorf AG.

Exhibitors to the show were also keen to point out the benefits of attending an event with such a global flavour. Nicholas Hervé, Business Development Manager at Bontoux SA noted: “It’s our second time at in-cosmetics. Being in Germany has been a positive for us as we’ve had better commercially beneficial contacts. We’ve met with customers from Germany, Austria, Poland which we can’t usually touch directly.”

In celebration of the year of collaboration between Germany and Brazil, a new Country Focus feature, sponsored by Beraca, provided insight into Brazil’s personal care market – the third biggest world market for cosmetics and toiletries. A Brazil Product Trail guided visitors to exhibitor stands from Clariant, Chemyunion and Kobo where new products or formulations that use ingredients inspired by, or sourced from, Brazil were on display. Visitors were also able to speak directly with Brazilian suppliers to, establish new business opportunities in the Brazil Exhibitor Pavilion, which was supported ABIHPEC. Dedicated sessions in the Educational Programme also equipped visitors with the know-how needed to exploit opportunities in a market which is set to be a powerhouse of innovation and opportunity in the years to come.

As popular as ever, the in-cosmetics Educational Programme comprised Marketing Trends Presentations, Workshops and Innovation Seminars which explored the hottest topics affecting the cosmetics industry with haircare, emerging markets and future trends all under the microscope. Visitors were able to tap into knowledge and insights from guest speakers including the likes of Daniel Oliveira, Market Intelligence Manager at ABIHPEC, Emmanuelle Moeglin, Fragrance & Personal Care Analyst at Mintel, Andreas Clausen, Manager Scouting and Technology Support at Beiersdorf and Bruno Bernard, Research Fellow at L’Oréal.

Nine workshops provided in-depth scientific analysis. Of these, sessions included a new pre-show workshop in cooperation with the IFSCC which provided invaluable insight into recent perspectives in nanotechnology with speakers including Claudie Willemin, Vice President of the IFSCC and Dr. Robert Landsiedel of BASF; two sessions on the animal testing ban and its implication for formulation; and presentations on breaking into the Brazilian and Chinese personal care markets.

Commenting on the extensive Educational. Programme Mary Cerjan, Senior Product Development Manager at H2O Plus said: “The presentations in the Marketing Trends Theatre are excellent, it’s so good to be able to hear from the researchers at companies such as Mintel and Euromonitor directly.”

An exclusive Awards Ceremony on the show’s second night saw gongs awarded to Gattefossé, who scooped Gold in this year’s Innovation Zone Best New Ingredient Awards for the development of EMULIUM® MELLIFERA, a new generation of PEG-free emulsifier, Alban Muller International who picked up the top Green Ingredient Award (in association with Organic Monitor) for its Scurvy Grass Extract, a recognised anti-ageing agent; and Silab which won the Cosmetics & Toiletries Magazine R&D Best New Ingredient Award. In an exciting new project with Beiersdorf, exhibitors pitched their ideas to the skincare giant to be in with the chance to form new strategic alliances. The winners of the Beiersdorf Innovation Pitch were Ashland, Croda and KPT who all impressed the judges. Jae-Uk Lee, President of KPT was understandably delighted: “Winning the Beiersdorf Innovation Award provides a very good opportunity for us to speak about our products. We’re a small company so it’s good to show the industry who we are, it’s a big step.”

Commenting on the success of the show’s return to Germany after a five year reprieve Cathy Laporte, in-cosmetics Exhibition Manager said: “in-cosmetics continues to be the world’s most important show for the cosmetics industry and our 2014 event has been the best attended ever outside of Paris. The feedback we’ve had from exhibitors and visitors has been overwhelmingly positive and we’re pleased that so many people within the industry continue to benefit from the many different show features on offer.

“I look forward to seeing many of our visitors and exhibitors again next April in Barcelona.” She added.

The next in-cosmetics takes place in Barcelona, Spain from the 14-16 April 2015.

To book a stand, please contact Dijana Pejovic at dijana.pejovic@reedexpo.co.uk

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For further press information, please contact Cat Mallaband or Ted Woodward at the in-cosmetics group press office on +44 (0) 207 240 2444, or email incosmetics@stormcom.co.uk.

For further details on in-cosmetics, visit www.in-cosmetics.com

Download the App www.in-cosmetics.com/App

You can follow in-cosmetics on Twitter at www.twitter.com/incosmetics
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More information about Reed Exhibitions: Reed Exhibitions is the world’s leading organiser of exhibitions and conferences Reed brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 33 fully staffed offices. Reed’s portfolio of over 460 events serves 52 industry sectors, including: Aerospace and defence, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewellery, manufacturing, marketing and business services, pharmaceuticals, property, publishing, sport and recreation, transport and logistics, travel. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field. Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE 100 company and world-leading publisher and information provider.

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