Mintel focus on Brazil at in-cosmetics Hamburg

Mintel and its global team of industry experts showed bold examples of Brazilian products to visitors. Yesterday, Chris Lindsley, global analyst on Skin Care, has made a presentation with the theme The influence that Brazil has on most categories of Beauty and Personal Care with the latest consumer insights and trends in cosmetic products and ingredients that has included:

Body Care: 

The Brazilian market for products for Body Care is heading for an estimated annual double-digit growth, 13.1% this year. Last year, the market value was estimated at $ 1.1 billion, establishing Brazil as the second largest market in the world in this segment. Trailing only the United States, which had its market with estimated $ 2.5 billion in 2013 review. 

Hair Care: 

The area Hair Care remains a strong segment in Brazil. In 2013, Brazil was the country that most has launched products in the world, accounting for 9% of global rollouts. Treatment products have a high level of use, indicating that Brazilian consumers have sophisticated routines. For example, 75% of Brazilian consumers would use to rinse conditioners compared with only 31% of French and 59% of UK consumers. When we analyzed the conditioner without rinsing, 39% of Brazilians say use it, compared with 11% of French and 10% of UK consumers. 


The category of makeups in Brazil must register an estimated US $ 2 billion in 2014. It has being recorded significant growth, outpacing the markets in South Korea and the UK to become the fourth largest in the world by 2017. Lip products represent the largest portion of the makeup market. Around 81% of Brazilian women claim to use lipstick, against about 61% in the UK. 

Innovation Zone at the in-cosmetics, one of the products was exposed Vitabelle Fioliss Hair Sealing Conditioner Reconstructor. Designed to restructure and rebuild the hair strands with active ingredients such as creatine, D-panthenol and wheat protein. Another highlight is the brand L’Occitane au Brésil with the line Vitoria Regia Day Flower, line of body products developed in the country by the French company L’Occitane, with ingredients from the Amazon region and now in April debuts in the foreign market. In the category of makeup, the nail polishes Impala Collection Isis Valverde have showed the inspiration in Brazilian women strong and independent. 

Sueli Ortega is the Publisher of the bilingual website CosmeticsBr

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