personalisation

June 23, 2020July 7, 2020

Personalisation within cosmetics and beauty | Ep.1 of ‘Road to in-cosmetics Asia’

in-cosmetics Asia, Industry, road to incos asia

As consumers increasingly seek beauty products suited to their specific lifestyle needs, the demand for personalisation in the cosmetics and personal care industry has increased rapidly. ... Read more

June 11, 2020July 3, 2020

Personalisation and the question of balance

in-cosmetics Asia, Marketing

By Richard Scott – Editor – Personal Care magazine The quest for increased personalisation of personal care products has been a hot topic of debate for ... Read more

November 15, 2019June 2, 2020

Battle of the brands – The winner is…

Formulation Challenge

The creative juices of some of the finest cosmetic chemists and marketers in North America were well and truly flowing at last year’s in-cosmetics North America ... Read more

January 11, 2019May 27, 2020

Part 2 – What level of personalisation suits you?

Global, Marketing, Trends

In part one of this blog last week, I discussed the different drivers behind the personalization trend and looked in depth at the varying interpretations of ... Read more

January 11, 2019May 27, 2020

Part 1 – What level of personalisation suits you?

Global, Marketing, Trends

A 2018 report by Beauty Monitor and Celebrity Intelligence noted that 86% of brand marketers believe customised beauty solutions will be important to the success of ... Read more

November 15, 2018May 27, 2020

in-cosmetics Formulation Summit draws international attention as it explores the emerging world of bespoke beauty

Formulation, Press releases

The in-cosmetics Formulation Summit 2018 set the agenda for the new, rapidly growing and exciting area of personalisation, which saw delegates from over 24 countries gather ... Read more

October 16, 2018May 28, 2020

Colour cosmetics in Asia: Premiumisation, gender fluidity and active ageing

in-cosmetics Asia, Marketing, Trends

By Sunny Um, Euromonitor International Since 2017, Asia has held the position as the leading powerhouse behind global colour cosmetic sales, overtaking North America. The regions huge ... Read more

October 8, 2018May 28, 2020

Changing Consumer Values: The Six Core Pillars Reinventing the Global Fragrance Market

Marketing, Trends

By Clotilde Drapé – Beauty & Fashion Analyst at Euromonitor International Globally, fragrances saw total value growth of 5.5% in 2017, reaching USD49 billion. Whilst Asia Pacific ... Read more

July 31, 2018June 3, 2020

Annual Formulation Summit explores the rise of personalised beauty

News round-ups, Press releases

in-cosmetics hosts on-trend conference – the science behind the latest marketing trend to sweep the personal care industry – personalised cosmetics. The Summit covers AI, smart ... Read more

June 19, 2018

Trends in natural beauty

Marketing Trends, News

The trend for natural beauty products is well established across the world as growing numbers of consumers reject chemical-laden formulations in favour of alternatives perceived to ... Read more