In recent years, beauty innovations have started to take age into consideration to deliver the best benefits according to a user’s life cycle. While consumers are ... Read more
Craze for oil texture across beauty categories Color cosmetics and skincare are two categories that are getting closer in terms of innovation and as oils are ... Read more
Plant stem cells align well with consumers’ desire for natural anti-ageing ingredients ‘Natural’ remains a main purchase driver for personal care products. It relays confidence that ... Read more
Recognizing the power of fragrance to drive product upgrade, category segmentation and added-value in personal care and household products Scent is one of the most important ... Read more
Beauty buyers are becoming harder than ever to pin down into a particular “tribe”. Few fit a set behavioural pattern when it comes to putting together ... Read more
in-cosmetics Brasil has been granted access to research undertaken by Mintel (a world leading research company) into the cosmetics market in several Latin American countries. The study maps ... Read more
