#incoslatam

September 11, 2019June 3, 2020

Sallve was born digital and plans to be a giant in the industry

Latam, Marketing, Trends

By Silvia Lourenço An In-cosmetics Latin America exclusive News Story At the beginning of February of this year, an appearance on the Internet moved the beauty ... Read more

September 11, 2019June 3, 2020

The booming Latin American haircare market

Industry, Latam, Trends

In 2018, the haircare category in Latin America reached $12 billion in sales and grew by 8%. Brazil led the ranking as the best-performing country in ... Read more

September 10, 2019May 27, 2020

NEW BUSINESS MODEL – THE ARRIVAL OF LIMELIFE BY ALCONE IN BRAZIL

Latam, Marketing, Trends

By Silvia Lourenço An In-cosmetics Latin America exclusive News Story In the last decade, the world has changed and the digital age has brought versatility and ... Read more

August 30, 2019March 17, 2021

LUXEMALISM

Latam, Marketing, Trends

Luxury in cosmetics is an exciting topic and in order to understand the current trends in the category we have to start by investigating consumer’s psychology: ... Read more

July 31, 2019May 27, 2020

Natural polyphenols: photoprotection, anti-inflammation, antioxidation and repair mechanism

Latam, Scientific, Trends

How polyphenols may help to protect your skin from damage by UV radiation. Laboratory, clinical and epidemiological studies have shown that solar ultraviolet (UV) radiation can ... Read more

July 29, 2019May 27, 2020

THE QUEEN OF HEALTHY PRODUCTS

Latam, Marketing, Trends

By Silvia Lourenço An In-cosmetics Latin America exclusive News Story She was 15 years old at the time she touched a client’s hair for the first ... Read more

July 10, 2019July 15, 2020

FROM BLACK MIRROR TO THE NEW COSMETICS

Latam, Marketing, Trends

It is expected that by 2020, smartphone users worldwide will reach a figure of 2.87 billion. This is very important for the cosmetic industry because the ... Read more

June 19, 2019May 27, 2020

RELOAD Positive Beauty is the leading green brand in Brazil

Latam, Sustainability, Trends

Since the end of 2018, RELOAD Positive Beauty has been gaining market attention with a business model based on the latest in sustainability, which is the ... Read more

June 18, 2019May 27, 2020

SEPHORA CHOOSES TWO BRAZILIAN COSMETICS COMPANIES FOR THEIR ACCELERATION PROGRAMME

Latam, Marketing, Trends

By Silvia Lourenço – An In-cosmetics Latin America exclusive News Story It would have been an ordinary working morning for Sao Paulo born Patrícia Camargo and ... Read more

June 5, 2019July 15, 2020

BROBEAUTY

Latam, Marketing, Trends

The global cosmetics market for men will reach 166 billion USD by 2022. That’s according to a recent report by Allied Market Research, registering a CAGR ... Read more