Countdown to in-cosmetics Global begins

Countdown to in-cosmetics Global begins

The leading personal care ingredients event reveals a focus on make-up and sustainability at its Global event in London next April

Following its biggest-ever edition in Paris earlier this year, the in-cosmetics Global event will return to London for the first time in 15 years.

More than 9,000 visitors are expected to travel to the UK from more than 100 countries when the event opens on 4 April. Over three days, the personal care industry’s leading event will provide a one-stop-shop for manufacturers to do business. R&D professionals will be able to network with suppliers and source innovative ingredients, while learning about the latest consumer trends and technical information.

Among the visitors that attended the 2016 Global event in Paris were GlaxoSmithKline, Beiersdorf AG, Clarins, Colgate Procter & Gamble and L’Oreal. Speaking about the show Dr Kerstin Meyer-Lipp, R&D Section Head, Proctor & Gamble, said: “The show was great – really inspiring. I made a lot of new connections and loved the Sensory Bar and Formulation Lab features. I thought both were definitely experiences worth repeating and the trend presentations were great as well so I think visiting was time well-invested and I look forward to the next instalment.”

Nirmita Sheth, Senior Product Development Chemist at L’Oreal The Body Shop, added: “This year’s show was a fantastically organised event, very informative and the high calibre of visitors and diverse range of exhibitors made it a very worthwhile show for us to attend.”

Around 800 international suppliers will to showcase their latest ingredients at ExCeL, London from 4-6 April 2017. They will be complemented by an exciting educational programme, featuring prominent speakers from across the globe. There really is no better place to be for cosmetic manufacturers serious about product development.

A focus on make-up
Always keen to align itself with the industry’s key trends, in-cosmetics Global will launch a variety of new concepts in London.

To support the most dynamic category in the cosmetic market and growing demand for colour cosmetics, the 2017 edition will see the launch of the Make-up Bar. Visitors will have the opportunity to explore a range of innovative functional ingredients and technologies – all developed by the event’s exhibitors.

Featuring prototype formulas for lips, eyes, nails and skin, leading international suppliers will demonstrate their expertise in innovative pigments and technologies. Finished product manufacturers can explore the ingredients helping to deliver captivating and trend-setting colour cosmetics products.

Sustainability in the spotlight
Another new feature will be the highly relevant Sustainability Corner – designed to showcase leading environmental and social sustainability initiatives.

Climate change, diminishing resources and globalisation are pushing the cosmetic industry to profoundly change the way it operates. The UN’s Sustainable Development Goals (SDGs) were ratified in September 2015 and goal 12 is to “ensure sustainable consumption and production patterns”. This represents a direct call to the cosmetics industry to act now.

Leading suppliers will share the ways they have developed or reformulated an ingredient or product to be more sustainable. A series of presentations will take place during the event, enabling visitors to debate key issues and learn how the industry is working towards achieving the UN SDGs targets.

Today’s hottest topics will be covered
In total, in-cosmetics Global 2017 will boast over 100 hours of free educational sessions, including the hugely popular Marketing Trends sessions. International experts will deliver up-to-the-minute consumer trends, analysis and research data, as well as the latest relevant regulatory changes. Topics covered in the presentations will be diverse, including the impact of Brexit on the industry, how manufacturers can use digital to grow their businesses and also how to target millennials.

R&D professionals are invited to attend the highly anticipated Formulation Lab which was a resounding success earlier this year. Already sold out for 2017, a packed programme of sessions will be run by leading ingredients suppliers including Akzo Nobel, Lonza, Nordmann Rassmann and Symrise. They will offer attendees valuable insights through practical, hands-on demonstrations.

Jason Booth, Innovation Scientist at Cosmetic Group USA, has attended in-cosmetics’ Formulation Lab sessions in the past. He said: “It is great to get hands-on experience with ingredients and hear directly from the suppliers. We usually work from data sheets or the technical information we receive from the business, but it’s nothing in comparison to face-to-face time in a lab. It’s something we don’t usually get to do, so it’s a great benefit.”

Additionally, the Innovation Seminars will provide product development teams with technical information, claims and formulation techniques directly from suppliers. Topics covered in this part of the educational programme include ‘Rejuvenation through Marine Glycobiology Science’ and ‘Natural Alternatives for Emulsification using Oil Technology’. In addition, the event’s Innovation Zone will act as a launchpad for 100+ state-of-the-art ingredients, while Mintel will host a series of live demonstrations showing market-leading finished products.

The in-cosmetics Global Workshop programme will focus on the industry’s most important topics. Speakers will present crucial scientific and regulatory updates relevant to personal care professionals and topics will cover sustainability, pollution and EU cosmetics claims regulation, among others.

Nadine Lavable, Processing Engineer at L’Oreal, attended the in-cosmetics Workshop programme in Paris. Commenting on the value of the sessions, she said: “The Workshops were very useful and taught me a lot about the nutrients used in cosmetics, as well as issues with certain preservatives. The details are extremely useful for those responsible for developing new products.”

Also at the exhibition will be the popular Sensory Bar, which houses a ‘try-out’ area where visitors can test innovative textures and new sensations. Textural effects remain a key focus for manufacturers and that will be reflected at the event. Ingredients boasting new and unusual textures from hybrids, heating and cooling products to butters and jellies will be on display.

Country pavilions will also be a key part of the exhibition. With areas dedicated to Spain, Brazil, France, Korea and North America, attendees will be presented with the latest developments in the personal care and cosmetic industry from around the globe.

Lucas Meyer Cosmetics exhibited at in-cosmetics in Paris earlier this year. Valerie Lavallee, a Product Manager at the company, commented: “The event was busy from the first minute and we had thousands of people wanting to find out more about our innovative new products. in-cosmetics is an excellent place to network and exchange ideas, the marketing trends presentations are very helpful and it’s great to see so many R&D professionals in attendance. This is the show that brings our industry together.”

Presenting industry awards
Cosmetic manufacturers are also invited to attend the highly anticipated in-cosmetics Global awards ceremony on April 4. These awards recognise those suppliers developing the most innovative functional and active ingredients, while a Make-up Award will also be presented for the first time. Expert judges will review all entries and present the most innovative suppliers with their prizes at the show.

Speaking ahead of the 2017 edition of the event, Cathy Laporte, Exhibition Director of in-cosmetics Global, commented: “We’re delighted to be returning to London next year and are bringing a programme that will meet the requirements of the global personal care market. In particular, we’re looking forward to introducing the new Make-up Bar where visitors can test more ingredients and identify some of the most innovative techniques in colour cosmetics.

in-cosmetics Global will provide invaluable educational value to R&D professionals and finished product manufacturers based in all four corners of the globe.”

in-cosmetics Global will take place at ExCeL London from 4-6 April 2016. For more information, please visit 

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