Star of the Month: Pomegranate Seed Oil from Ekologie Forte Pvt. Ltd.

Star of the Month: Pomegranate Seed Oil from Ekologie Forte Pvt. Ltd.

Celebrated since ancient times, the pomegranate has been recognized as a natural remedy for more than 3,000 years thanks to its rich antioxidant content. Despite being one of the oldest super foods in the world, the fruit has only recently become a go-to for skincare experts but is fast gaining a reputation as a wonderful addition to natural skincare products, helping to protect and nourish the skin.

Celebrating the benefits of the ‘divine fruit’ and its potential in personal care formulations, the first in-cosmetics North America, ‘Star of the Month’ is awarded to Ekologie Fort Pvt. Ltd for its Pomegranate Seed Oil.

The wellness wonder

Pomegranate seed oil is the only oil of its kind that contains punicic acid (the fruit’s main fatty acid), making this a particularly unique extract. Combined with small amounts of oleic acid, it creates a slow-drying oil that means thirsty skin has time to properly absorb much-needed moisture. This fatty acid is also key to reducing inflammation and scarring while balancing skin textures.

Rich in antioxidants and polyphenols, the oil provides natural protection qualities that reduce the impact of UV rays and free-radical or oxidative damage. While its ability to repair and regenerate skin by stimulating keratinocytes found in the outer layer of the skin can effectively reduce and prevent wrinkles in the epidermis and relieve the discomfort associated with psoriasis and eczema.

Aside from the multiple benefits outlined above, it is also a powerhouse of vitamins and minerals including vitamins A, C, E, B5, B3 and niacin, iron, folic acid and potassium as well as important amino acids!

Recommended for use in dilutions of approximately 5-15% in skin care formulations, it works well as an addition to serums, oils, creams, lotions and balms for the face and body thanks to its high Vitamin C content, anti-inflammatory, antimicrobial, healing and nourishing qualities.

With growing recognition of its multiple benefits, skincare brands such as Estée Lauder, Weleda, Face Theory, Supergoop and The Body Shop have all introduced pomegranate oil to directly improve the wellness effect of their products, leaving consumers feeling better than ever.

Want to find out more?

Visit the Ekologie Fort Pvt. Ltd team at in-cosmetics North America from 23-24 October 2019 on stand B71.

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