in-cosmetics Brasil – the gateway to a rapidly expanding Latin American market

in-cosmetics Brasil – the gateway to a rapidly expanding Latin American market

Latin America is one of the fastest growing and more exciting markets in the personal care industry. Its emergence over the past five years has been impressive, with Euromonitor[1] highlighting that between 2013 and 2017 the region will increase its market share to 31 per cent and will comprise 18 per cent of the global personal care industry[2].

in-cosmetics Brasil, taking place between 30th September – 1st October 2015, is the only exhibition in Latin America that is 100% dedicated to raw materials for the personal care industry. After a successful first ever show last year, it will once again open the gateway for companies looking to tap into the huge opportunities that exist in this market.

The event, based in Sao Paulo, is perfectly placed to position international players on the doorstep of one of the most dynamic markets in the world. Indeed, Brazil itself is leading the charge in the region. It is now the third biggest cosmetics and toiletries market in the world after the USA and China, with its beauty and personal care market forecasted to reach US$55.6bn by 2017 (Euromonitor).

However, it is not just Brazil that has seen rapid recent growth. Mexico, the second biggest market in the region, was last year worth just over US$11bn and is expected to reach US$12bn by 2017. Other markets, although somewhat smaller, are also experiencing exciting growth, with Colombia, Chile and Peru all expected to make considerable strides over the next two years.

There are a number of reasons behind this surge. There has been an increase in disposable income in the region as many countries experience economic growth (mainly thanks to their trade with Asia).This has resulted in an expanding middle class who have more aspirational desires than ever before, more women entering the workplace and an increasing interest from the male population who are more concerned about their appearance. All of these factors have driven a need for more and, importantly, better quality cosmetics than ever before.

The sheer amount of growth and the increasing influence of the region were the reasons in-cosmetics Brasil was launched last year. 2014 saw 2,185 unique visitors looking to source the latest personal care ingredients and formulations from 192 exhibitors representing more than 20 countries. As the only event of its kind in the whole of Latin America, in-cosmetics Brasil is able to attract local formulators and R&D professionals and bring them face-to-face with international and Latin American raw materials suppliers.

Exhibitors at the show have the opportunity to showcase their expertise by connecting with a host of buyers gathered in one place, creating the perfect opportunity to get instant feedback. The first edition of in-cosmetics Brasil last year saw attendees from top cosmetics manufacturers in Latin America including Unilever, L’Oréal, Beiersdorf AG, Procter & Gamble, Sanofi, Kimberly-Clark Corp and GlaxoSmithKline Plc.

Cristiane Dios, Chemical Engineer and Cosmetologist at Bossa Nove, Brazil, a visitor to last year’s show said: “I loved in-cosmetics Brasil, it was completely focused on ingredients for cosmetics and that is essential for us. When we go to events that focus on packaging, pharmaceutical ingredients for instance, we are unable to reach the purpose of attending, which is research. At in-cosmetics Brasil, I enjoyed everything I’ve seen in terms of new technologies, innovative and multifunctional products and primarily natural raw materials, which is what I was looking for.”

The show presents the opportunity for exhibitors to find new clients, set up strategic global alliances and develop a significant advantage over their competitors by engaging with the local audience. With 62% of the visitors to in-cosmetics Brasil 2014 holding senior level positions, the quality of discussions and business leads is consistently at a high level.

Exhibition Manager Daniel Zanetti said: “Latin America is going to be one of the most important markets in the personal care sector during the next five years. The recent and ongoing growth is testimony to that, with analysts seeing no let-up in this trend. in-cosmetics Brasil opens up the region to those who recognise this opportunity. We have designed the show to give international players an insight into a buoyant and yet relatively untapped market, whilst providing local companies access to the latest global developments.

“2014 proved what an important role the exhibition could play in this exciting period of growth for the sector in Latin America. We are confident that 2015 will cement this position and provide the industry with an invaluable tool for the coming years.”


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For further press information please contact Jess Davis at the in-cosmetics group press office on +44 (0) 20 7240 2444 or e-mail

Notes to editors:

More information about Reed Exhibitions:

Reed Exhibitions is the world’s leading organiser of exhibitions and conferences. Reed brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 33 fully staffed offices.

Reed’s portfolio of over 460 events serves 52 industry sectors, including:

Aerospace and defence, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewellery, manufacturing, marketing and business services, pharmaceuticals, property, publishing, sport and recreation, transport and logistics, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE 100 company and world-leading publisher and information provider.

[1] Euromonitor International 2014 (US$ millions)

[2] Average growth from 2013-2017 – Beauty and Personal Care (Latin America vs Rest of the World)

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One comment

  1. brazilian says:

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