In the fast-paced world of beauty where consumers are craving for brand authenticity and heritage, the ability of indie brands to connect with consumers on a personal level has helped them to gain influence and succeed. Indie brands are emerging around the world, inspiring homegrown brands within Asia to pave their ways into the global scenes.

Mintel looks into the key indie brands actively playing out in the beauty space, what the key takeaways are and the impact it will have on Asia.

Video taken at in-cosmetics Asia – the leading exhibition and conference in Asia Pacific for personal care ingredients – takes place in Bangkok, Thailand in October/November and is focused on personal care raw materials and manufacturing – more info at www.asia.in-cosmetics.com