Face to face meetings and events may be on hold, but it doesn’t mean you can’t continue to develop your knowledge of the personal care industry. To help personal care creators excel in the new world, the in-cosmetics group has launched Connect – a new online resource to support the industry’s drive for creativity and innovation.
in-cosmetics Connect is centered around both new ingredients and formulations, in addition to offering guidance and information on the latest regulations and latest trends. It aims to connect the industry and will focus on the personal care industry’s core areas of interest, with the emphasis constantly evolving to reflect the changing needs of professionals in the future.
Content for now and tomorrow
Complementing its physical events, throughout the year in-cosmetics Connect will provide regular, invaluable educational material on the hottest new launches and global market information. 100s of Innovation Zone products will be showcased, while the industry will have access to a smorgasbord of exclusive information delivered by the world’s most respected experts.
The online resource will house a wide range of articles, webinars and videos from key industry professionals, including a new ‘ingredients in action’ video series, led by Belinda Carli, Director of the Institute of Personal Care Science. Here, scientists can gather practical insights into the newest ingredients that have been launched within the last six months, with contributions from leading in-cosmetics Innovation Zone suppliers like BASF, Mibelle, Givaudan, Sensient and more.
A new in-cosmetics Connect podcast hosted by Simon Pitman will explore the future of the industry. It will bring together leading industry figures from across the cosmetics and personal care sectors who will share their thoughts on a range of topics, starting with personal care in the COVID-19 world. Simon will also review the latest ingredient launches and deliver a fortnightly global industry news report.
The online resource will also be home to the group’s various virtual events including the recent in-cosmetics Global Ingredients showcase and forthcoming in-cosmetics Korea Educational Week. All webinars will be available on-demand in one central location.
Formulation Fridays – an exciting 12-part series of videos, featuring Lorna Radford, Managing Director of Enkos Developments Ltd, and Rouah Al-Wakeel, a leading technical consultant and cosmetic chemist – will also be launched on in-cosmetics Connect in June. Helping personal care professionals fully understand the unique benefits of ingredients, the new series will explore how selected ingredients supplied by in-cosmetics Asia exhibitors can be used in formulations for specific conditions, such as skin inflammation and acne. The not-to-be-missed series will feature exclusive Q&As with participating exhibitors who will provide in-depth product information.
Commenting on the launch of in-cosmetics Connect, Cathy Laporte, Portfolio Director at Reed Exhibitions, said: “The strength of in-cosmetics resides in the fact that we are connecting suppliers, personal care creators and experts whether online or, when the time comes, face to face. in-cosmetics Connect will give the industry what it needs not just right now, but also in the future.
“We’re excited to announce Connect and will ensure it evolves over time to keep pace with the industry’s recovery and future requirements. We are already planning to add new features that will enhance the user experience. For example, in the near future, we will unveil new networking opportunities to keep the industry connected and facilitate the growth of key business relationships.”